Posts Tagged ‘connected consumer’

What CES Reveals About The Future Of Market Research

Posted by Greg HeistTuesday, January 17, 2012, 9:16 am 2 Comments
The 2012 Consumer Electronics Show (CES) spotlights a trend that has particular relevance for the future of marketing research. It points to a “ubiquity of connectedness” – that is, a future in which consumers are “connected” not only via their smart devices, but their televisions, home appliances, and of course, their vehicles.
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