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Posts Tagged ‘consistency’

Causation Matters

Posted by Kevin GrayMonday, June 6, 2016, 7:00 am 2 Comments
Whether or not we are conscious of it, much of marketing research involves ideas about causation.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Experience, Contributors, Data, Economic Trends, Emerging Techniques, Fresh Voices, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Choosing A Position: Navigating The Tightrope Of The Personal Brand

Posted by Ray PoynterMonday, July 9, 2012, 6:44 am 5 Comments
As somebody who is often lucky enough to speak at an event, interview somebody, or write a blog piece I am often asked about how I decide what position to take. Do I think I should be polemical, or constructive, or argumentative? I think the key thing is context, what is my role in the particular situation and what are my views about the topic. However, here are some general thoughts on what I tend to do instinctively.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Contributors, Effective Marketing, General Information, Human Capital, Leadership, Social Media, Strategy Tags: , , , , , , ,

The Authenticity Formula – A Corporate Researcher Speaks Out!

Posted by Tiffany McNeilMonday, June 13, 2011, 23:02 pm 5 Comments
Look – I’m as poised and professional as the next gal when I need to be. I’m not going to walk into a meeting with C-level management and ask if they think Katie Holmes is pregnant again, and I can hold my own over high tea at Fortnum & Mason. But where do you draw the line?
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