Posts Tagged ‘consistency’

Causation Matters

Posted by Kevin GrayMonday, June 6, 2016, 7:00 am 2 Comments
Whether or not we are conscious of it, much of marketing research involves ideas about causation.
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Choosing A Position: Navigating The Tightrope Of The Personal Brand

Posted by Ray PoynterMonday, July 9, 2012, 6:44 am 5 Comments
As somebody who is often lucky enough to speak at an event, interview somebody, or write a blog piece I am often asked about how I decide what position to take. Do I think I should be polemical, or constructive, or argumentative? I think the key thing is context, what is my role in the particular situation and what are my views about the topic. However, here are some general thoughts on what I tend to do instinctively.
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The Authenticity Formula – A Corporate Researcher Speaks Out!

Posted by Tiffany McNeilMonday, June 13, 2011, 23:02 pm 5 Comments
Look – I’m as poised and professional as the next gal when I need to be. I’m not going to walk into a meeting with C-level management and ask if they think Katie Holmes is pregnant again, and I can hold my own over high tea at Fortnum & Mason. But where do you draw the line?
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