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Posts Tagged ‘consumer behavior and motivation’

Why Category Insights Should Take a Back Seat in Millennial Family Marketing

Posted by George CareyFriday, April 22, 2016, 7:00 am 1 Comment
An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Digital Marketing, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Using Mobile Qualitative To Answer Big Data’s Little Questions

Posted by Ross McLeanTuesday, April 12, 2016, 8:06 am 4 Comments
Big Data has been a huge boon to smartphone-based qualitative work.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,