This slightly more real and hard-hitting Marketoon created by Tom Fishburne simply exposes how current research options actually separate us from what’s really motivating our consumers. In a continuous state of compromise, the marketer here has to consider the expense, the wait, the time and the faults of existing options. Continue reading »

As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much does our reliance on it compensate for a void of objective intelligence? Continue reading »

As we call on outside experts to endow us with their wisdom, executives inside companies remain skeptical. In their data-driven world of decision-making, most executives don’t have the patience or capacity to understand or “buy in” to the value of connection. Marketers struggle to explain the learnings of these special projects and their implications for projected results. If we are entering something like “the connection economy,” doesn’t consumer connection have to be known and applied across the organiza Continue reading »

With a wink to marketers, the team at Motista recently launched a series of Marketoons called “Moments of Truth” to take a humorous look at some of the “pain points” we marketers deal with on a daily basis, “Justify,” shown here, and the ensuing series, was commissioned by Motista from Tom Fishburne, “The Marketoonist.” Continue reading »