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Posts Tagged ‘consumer connection’

Moments of Truth Cartoon: Insight Guru…and How Companies Can Benefit from Internal Enlightenment

Posted by Alan ZorfasTuesday, October 4, 2011, 6:49 am No Comments
As we call on outside experts to endow us with their wisdom, executives inside companies remain skeptical. In their data-driven world of decision-making, most executives don’t have the patience or capacity to understand or “buy in” to the value of connection. Marketers struggle to explain the learnings of these special projects and their implications for projected results. If we are entering something like “the connection economy,” doesn’t consumer connection have to be known and applied across the organiza
This was posted under category: Brands, Consumer Behavior, Consumer Experience, General Information, Hybrid Approaches, Insights, Leadership, Market Research, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

Moments of Truth: “Justify’’

Posted by Alan ZorfasThursday, September 1, 2011, 17:10 pm No Comments
With a wink to marketers, the team at Motista recently launched a series of Marketoons called “Moments of Truth” to take a humorous look at some of the “pain points” we marketers deal with on a daily basis, “Justify,” shown here, and the ensuing series, was commissioned by Motista from Tom Fishburne, “The Marketoonist.”
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Social Media, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,