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Posts Tagged ‘consumer data’

How Fetch Rewards Is Going To Disrupt Shopper Insights Forever

Posted by Leonard MurphyTuesday, July 21, 2015, 12:05 pm No Comments
Interview with Wes Schroll, CEO of Fetch Rewards, the Insight Innovation Competition winner at IIeX Atlanta.
This was posted under category: Big Data, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller

Posted by Seth GrimesMonday, June 29, 2015, 7:03 am No Comments
Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference, taking place July 15-16 in New York.
This was posted under category: Analytics, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Social Media, State of the Industry, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GRIT Sneak Peek: The Secret To Success In 30 Years Is…

Posted by Jeffrey HenningTuesday, May 19, 2015, 10:31 am No Comments
A sneak peek of the upcoming GRIT report section "If market researchers want to be successful in 30 years, the one thing they should be doing right now is…"
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, GRIT, Human Capital, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The MetrixLab/Macromill Merger Is A Massive Shakeup Of The Market Research Industry

Posted by Leonard MurphyTuesday, November 4, 2014, 6:20 am No Comments
Macromill, the largest online research provider in Japan, and MetrixLab, a global provider of marketing insights and analytics, today announced a merger of the two companies.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thoughts on The Economist’s “Big Rethink”

Posted by Rick KendallThursday, March 20, 2014, 8:20 am No Comments
Last week GreenBook was invited to attend and cover the "Big Rethink" conference by The Economist. Our esteemed long time Board member Rick Kendall attended the event, and here is his take.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, innovation, Market Research, Marketing, Mobile, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Privacy Is The New Black: How A Breakdown In Trust And The Battle For Privacy Will Shape The Future Of Insights (Part I)

Posted by Greg HeistMonday, March 10, 2014, 10:20 am 3 Comments
What would happen if the privacy bubble pops? What will become of the brave new world of consumer insights if its foundation develops an unexpected crack in it?
This was posted under category: Analytics, Association News, Associations, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The CEO Series: Andrew Reid of Vision Critical On Mobile & The Future Of “Insights CRM” Systems

Posted by Leonard MurphyMonday, August 12, 2013, 0:11 am No Comments
An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision of the community becoming the central hub of the insights process.
This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Economic Trends, Emerging Techniques, Ethnography, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,