More questions submitted to Gregg Archibald, Simon Chadwick, Reineke Reitsma & Louise Chater as part of the Research For Good “Predictions for 2013″ webinar. Continue reading »

The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

13 Critical trends for marketers & brand managers for 2013. Continue reading »

On November 14th Research For Good held a webinar on “Predictions for 2013″ with Simon Chadwick of Cambiar, Reineke Reitsma of Forrester, Leslie Townsend of Kinesis Survey Technologies, and I to discuss our thoughts on what the next year may hold for the insights industry. Listeners were invited to submit their own questions for us. We did our best to get to all of them, but over 50 questions were left hanging. Today we have Part 2 of 2 of the effort to answer those questions. Continue reading »

A compendium of 4 distinct interviews with the Google Consumer Surveys team; there is a ton of information here for everyone to enjoy! In fact, I have never know a company to be this open and engaged with their constituency (or competitors); it’s pretty amazing. Continue reading »

Of the 1,360 unique links shared on the Twitter #MRX community last week, here are the Top 10 most retweeted. Continue reading »

All in all, the 84th Academy Awards were largely forgettable. In the midst of this blandness, they set up a skit based on the idea of a 1939 Focus Group for “The Wizard of Oz.”. As I watched the piece, which had some funny moments, I was thinking to myself “What was the writer/director’s intent?” And basically, it was to slam the idea of common folk aiding the creative process. Personally, I felt that MR had been dissed. Continue reading »

The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. The benefits of mobile research are obvious: in-the-moment, relevant consumer feedback, given at the precise time a consumer is evaluating, purchasing or using a product or service. The ultimate goal is to facilitate continuous, candid and relevant communication between brands and consumers, allowing businesses to make better decisions to ensure that their strategies dovetail with their consumers’ needs. Continue reading »