Posts Tagged ‘Consumer Hourglass Theory’

America’s Great Divide / What Does the Shrinking Middle Class Mean for Market Research?

Posted by Kevin LonnieTuesday, September 27, 2011, 22:14 pm 3 Comments
If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be honest, I’m not sure. In theory, you could just continue to use the same tools we always have and simply modulate the sample to reflect the new target. But with the land under our feet literally changing, it seems clear we need to account for not only where the consumer stands today but where they will be tomorrow.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Insights, Leadership, Market Research, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , ,