Discover the unmet needs of consumers in the digital retail experience and unlock growth in consumer preference.
Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.
Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...
Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like ...
Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...
Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, che...
Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a compa...
People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...
When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...
As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society...
Three pieces of news popped out a couple of weeks ago. Three bits of information from three different sources appeared on my screens within three days...
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Consumer research can help brands navigate supply chain shortages.
Key learnings from previous uncertain times to help your brand.
How generations view the job market and their advice for you.
Why gender-based marketing is fast becoming obsolete.
The value of differentiating between non, never, and lapsed users.
Exploring how, when, and why we choose our religion.
People’s self-assessed happiness influences their survey responses.
Interdisciplinary research helps shape unique MR studies & solutions.
Microsoft’s “listening-based” approach to social media user research.
Should brands communicate trust, purpose, or choice?
Disrupt your understanding of consumer behavior by analyzing risk.
How to integrate ResTech into your org.
PepsiCo’s brand research on its Frito product.
Learn why employers need to pay attention to Gen Z.
Pharma market researchers must adapt to changing consumer desires.
The phenomenon of ’90s nostalgia viewed through neuroscience.
How market research and sustainability are connected.
Digging into the social trends behind popular food delivery services.
Effectively communicating insights from a study across a business.
Introducing the “5-Whys” method and how it can be applied to MR.
Humanising survey research is key to improving survey results & data.
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
We explore whether consumers can love brands, and, if so, how and why.
Generational POV’s on grocery store preference and frequency.
The Beta distribution should be in every market researcher’s toolbox.
Eye tracking, its benefits, and its many applications.
Purchase intent questioning does not accurately mirror shopper choice.
How can market research & businesses adapt to inflation?
Happiness drivers across four generations.
A focus on consumer demand is needed to offset rising inflation.
Gaining insight into the changing behaviors of beer & spirit shoppers.
How can we do research that accepts human unpredictability?
A case study focused on an insurance company’s advertising strategy.
The link between supply chain reliability and renewable energies.
A look at the Hispanic/Latino demographic in the U.S. and its future.
Discussing how to find the right respondents for your market research.
Gathering insights via scrapbooks and collages.
Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.
Where scent and marketing meet.
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
Why targeting ads should be prioritized over expanding their reach.
What are the critical metrics that drive shopper choice?
The importance of your brand being considered good value for money.
Drafting titles and subject lines that are genuinely engaging.
Brands are turning to research tech to obtain consumer insights.
The ripple effect of the GDPR on the market research industry.
Technological advances shouldn’t be at the expense of the human.
Diving into why UX research shouldn’t be disregarded by brands.
Data Science is making way for more complex meta-analyses.
Examine the diversity of consumer research in South Asia.
How Sensemaking helps researchers understand challenges and social and cultural tensions.
Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.
“Insights” and “Market Research” are used interchangeably in our industry, but what are their true definitions and which should you focus on?
Consumer Insights 101. What are they and how do you use them?
The Zoomers are here and they take some well-known Millennial traits to the next level.
Update the privacy and data protection policies made outdated by COVID.
How 3 businesses utilize consumer insights.
Declared data begins to take the spotlight from third-party data.
Edward Appleton explores the difference between research and insights.
The craft of uncovering consumer insights is slowly getting lost.
Recapture the passion that brought you to market research.
Understanding the millennial market and the shift towards a market focused on instant gratification.
Re-evaluate how you see consumer insights.
Consumer neuroscience proving worthy for deeper insights and greater ROI
Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach
Relevant consumer brand opinions are revealed through the use of emoji analysis.
Consumer decision-making is powered by imagination
How to implement a successful video feedback strategy
How statistical analysis can be used to determine actionable insights for clients.
Sentient advanced implicit methods for Frito-Lay product launches
Burke created an in-depth segmentation initiative & marketing strategy
How to give customers what they need to make the best business decisions possible.
Companies are delivering business value by moving from data-driven to insight-driven.
Early-stage consumer insights to quickly guide Nestlé’s product development
Eye tracking surveys of Super Bowl advertisements
Voxpopme case study to quickly & effectively operationalize video in research.
Behavioural science offers realistic insights into human behaviour
Lucid and Morning Consult partnered to create a robust and agile brand reputation measurement tool
Demystifying AI and how can it be applied to marketing and research.
How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?
How correspondence analysis can be used to visualize a complex table of results as a much simpler chart and how to interpret the results.
The research landscape is changing through democratization of research, affordability, and self-service.
Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article.
Increased technology has made location-based consumer research less complicated and expensive to obtain.
To be a truly transformative brand – one that enjoys true loyalty, passionate advocacy and a premium price – you have to be human-centric.
Brands would be better off if they stopped talking to consumers and instead listened to humans and their “Narrative Identity.”
Are facts or emotions the best tool in brand messaging? Big Ideas author Lee Carter argues that emotions are essential in messaging to connect with an...
Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.
Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?
The fact is, bad or “cheap” sample can give you information that is dead wrong.
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Monte Carlo simulations are useful in common research applications.
Co-creation is only as good as its implementation. What’s the one missing element that’s weakening their co-creation efforts?
It’s time to re-examine and perhaps even re-frame our thinking about the generations. What are the values and attitudes of each generation?
The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research?
The latest Procurement Leaders research sheds some light on client preferences when buying market research.
Tim Rotolo discusses the challenges of recall-based feedback and the benefits of remote user testing.
An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes.
What clients are looking for when they are asking for an agile market research solution is a quick consumer read.
Ron Sellers questions the opinion that research quality is the worst it has ever been. It is an ongoing battle, not a recent development.
With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.
We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.
We know that qualitative research is evolving. But, is it thriving or dying?
The principles that drive traditional ethnography are alive and well in the connected world.
An interview with Jen Drolet, Managing Partner of iModerate on the evolution of virtual qualitative approaches and what the future holds.
To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.
This interview continues the discussion about Next Generation insights techniques and the future with Stacey Symonds of Orbitz, Worldwide.
The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.
Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.
Here’s how Millenials will fundamentally change how marketers conduct consumer research.
Two CEOS speak at ARFAM about their experience with media measurement.
The future through the Starcom lens is to create measurement that focuses on the “how and the why.”
Google Consumer Surveys makes consumer researcher accessible to all through its fast, cheap, easy-to-use service.
Jonathan Ewert shares his take on a pair of sessions from the first day of re:Think.
In research, too often we’re concerned with whether consumers like or dislike things. But like and dislike are only part of the equation.
Hispanic marketing (and market research) has finally come of age. Here is why and what to look for next.
Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot.
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM.
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made
An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.
At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.
For MR shops out there who are concerned about how to ethically treat social media data, just remember one rule: it’s not private data.
I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the oppo...
Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted.
How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.
Getting research understood and appreciated is our job. It is not enough to be right. You have to get read.