Posts Tagged ‘Consumer Insights’

Machine Learning in Market Research

Posted by Brooke PattonThursday, October 19, 2017, 7:00 am No Comments
Machine learning is a buzzword in the industry. This post explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.
This was posted under category: Big Data, Data, Emerging Techniques, Industry Trends, Innovation in Market Research, Insights, Market Research, Technology Tags: , , , , , , , ,

Can Research be Right if the Participants are Wrong?

Posted by Hugh CarlingFriday, October 13, 2017, 7:00 am No Comments
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.
This was posted under category: Industry News, Industry Trends, Insights, Market Research, Recruitment, State of the Industry Tags: , , , , , , , , , , ,

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Posted by Michael Sankey Ph.D. and Ken RobertsThursday, October 12, 2017, 7:00 am No Comments
Facial coding is a wildly used tool to measure emotions.This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.
This was posted under category: Brands, Consumer Anthropology, Consumer Behavior, Consumers, Industry Trends, Insights, Trends Tags: , , , , , , , , , , , , ,

Being Relevant Facing the New Argentine Consumer

Posted by Sebastián CorzoMonday, October 2, 2017, 7:00 am No Comments
How are Argentine consumers changing the way their interact with traditional and disruptive brands? Find out LATAM's latest consumer trends in in this blog.
This was posted under category: Brands, Business, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Economic Trends, Industry Trends, Insight Innovation Exchange, Insights, LATAM, Market Research, Trends Tags: , , , , , , , , , , , , , ,

Singing a New but Familiar Tune

Posted by Chasson Gracie and Emily OzerWednesday, September 27, 2017, 7:00 am No Comments
How do people make decisions between the familiar and new and surprising? System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.
This was posted under category: Behavioral Economics, Business Leadership, Consumer Anthropology, Consumer Behavior, Insights Tags: , , , , , , , , , , ,

How a Human Insights Approach Can Transform Routine Market Research

Posted by Jim WhiteMonday, September 25, 2017, 7:00 am 4 Comments
How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.
This was posted under category: Behavioral Economics, Brands, Consumer Anthropology, Consumer Behavior, Consumers, Fresh Voices, Insights, Market Research, Market Research Techniques Tags: , , , , , , , , , , , ,

Personal Data: The Ultimate Commodity?

Posted by Leonard MurphyThursday, September 21, 2017, 6:30 am 7 Comments
Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how. 
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Marketing, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,