Archive: consumer research

What’s the Difference Between Digital and ‘Modern Retailing’? Real Consumer Understanding

Focus on APAC

What’s the Difference Between Digital and ‘Modern Retailing’? Real Consumer Understanding

Discover the unmet needs of consumers in the digital retail experience and unlock growth in consumer preference.

 Edward Bell

Edward Bell

General Manager of Insights, Brand and Marketing at Cathay

The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Research Methodologies

The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.

Vittorio Raimondi

Vittorio Raimondi

Managing Director at Foresight Strategy

Incentives That Work: Behavioral Lessons from Uri Gneezy's 'Mixed Signals'
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Research Methodologies

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...

AB

Anne Beall

CEO at Beall Research

Decoding Cultural Zeitgeist in 3 Simple Steps

Behavioral Insights Academy

Decoding Cultural Zeitgeist in 3 Simple Steps

Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like ...

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

How to Select a Consumer Insights Agency?

Research Methodologies

How to Select a Consumer Insights Agency?

Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...

Sivakumar Somanathan

Sivakumar Somanathan

Consumer Behaviour Consultant at Curious Cat

The “S” Word – Part 5: Pitch Perfection

The Data Story Coach

The “S” Word – Part 5: Pitch Perfection

Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, che...

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

The Role of Discrete-Choice Conjoint Analysis in FMCG

Focus on APAC

The Role of Discrete-Choice Conjoint Analysis in FMCG

Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a compa...

Ivan Lozano

Ivan Lozano

Insights & Research Manager at Tabcorp

8 (More) Ways To Maximize The Value of Voice In Your Research

Research Methodologies

8 (More) Ways To Maximize The Value of Voice In Your Research

People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

Insights Alchemy: Refining the Craft of Research
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

How to Maximize Insight Value

Research Methodologies

How to Maximize Insight Value

When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...

Nina Glynn

Nina Glynn

Senior Content Manager at Bulbshare

Micro-Moments and Branding

Executive Insights

Micro-Moments and Branding

As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Are We Finally Focusing on New Life Builders?

Focus on APAC

Are We Finally Focusing on New Life Builders?

Three pieces of news popped out a couple of weeks ago. Three bits of information from three different sources appeared on my screens within three days...

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Who Are You Asking? New Thinking in Online Research

Research Methodologies

Who Are You Asking? New Thinking in Online Research

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

Supply Chain Blues: How Consumer Research Helps Navigate Shortages

Insights Industry News

Supply Chain Blues: How Consumer Research Helps Navigate Shortages

Consumer research can help brands navigate supply chain shortages.

Greg Stucky

Greg Stucky

InsightsNow at Chief Research Officer

Six Brand Strategies During Economic Uncertainty

Six Brand Strategies During Economic Uncertainty

Key learnings from previous uncertain times to help your brand.

Mohammed Bellamine

Mohammed Bellamine

Director of Customer Experience at Perksy

Intergenerational Views on the Job Market (Part Two)

Consumer Behavior

Intergenerational Views on the Job Market (Part Two)

How generations view the job market and their advice for you.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Is Gender-Based Marketing Obsolete?

Is Gender-Based Marketing Obsolete?

Why gender-based marketing is fast becoming obsolete.

MH

Matt Hay

Founder & CEO at Bulbshare

Brand Research 101: Clearly Differentiating Non Users

LevelUP Your Research

Brand Research 101: Clearly Differentiating Non Users

The value of differentiating between non, never, and lapsed users.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

How Views on Religion and Spirituality are Changing and Why Brands Should Care

International Market Research

How Views on Religion and Spirituality are Changing and Why Brands Should Care

Exploring how, when, and why we choose our religion.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

How Happiness Impacts Satisfaction and Recommendation Measures

Focus on APAC

How Happiness Impacts Satisfaction and Recommendation Measures

People’s self-assessed happiness influences their survey responses.

Philip Derham

Philip Derham

Director at Derham Insights Research

Interdisciplinary Research: Benefiting from Diversity of Thought

Research Methodologies

Interdisciplinary Research: Benefiting from Diversity of Thought

Interdisciplinary research helps shape unique MR studies & solutions.

Batukhan Taluy

Batukhan Taluy

General Manager at Uservision

Customer Segmentation Leveraging Social Intelligence

Research Methodologies

Customer Segmentation Leveraging Social Intelligence

Microsoft’s “listening-based” approach to social media user research.

Allie Webster

Allie Webster

Market Research Manager at Microsoft

What Really Motivates Consumer Behavior?

Gain & Retain®

What Really Motivates Consumer Behavior?

Should brands communicate trust, purpose, or choice?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Take a Risk with Disruptive Insights

Focus on APAC

Take a Risk with Disruptive Insights

Disrupt your understanding of consumer behavior by analyzing risk.

Seán McNally

Seán McNally

Founder & Managing Director at Eris Strategy

7 Tips for Adopting Emerging Research Technology

7 Tips for Adopting Emerging Research Technology

How to integrate ResTech into your org.

Bala Rajan

Bala Rajan

Senior Vice President at Reach3 Insights

The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
Anuradha Mohan

Anuradha Mohan

Manager, Strategic Insights at PepsiCo Foods North America

Management Tips for Gen Z (Part One)

Generational Insights

Management Tips for Gen Z (Part One)

Learn why employers need to pay attention to Gen Z.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

Pharma market researchers must adapt to changing consumer desires.

Jackie Drees

Jackie Drees

Content Specialist at Phreesia Life Sciences

What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia

What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia

The phenomenon of ’90s nostalgia viewed through neuroscience.

Mary Mathes

Mary Mathes

Director of Data Insights at Alpha-Diver

Why Market Research Firms Should Prioritize Sustainability

Why Market Research Firms Should Prioritize Sustainability

How market research and sustainability are connected.

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

A Moveable Feast: How Do Consumers Talk about Food Delivery?

A Moveable Feast: How Do Consumers Talk about Food Delivery?

Digging into the social trends behind popular food delivery services.

Alex Bryson

Alex Bryson

Content Marketing Lead at Pulsar

Insights Worth Shouting About

Mastering Insights Communications

Insights Worth Shouting About

Effectively communicating insights from a study across a business.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Leverage the “5-Whys” for Deeper Qualitative Insights

Generational Insights

Leverage the “5-Whys” for Deeper Qualitative Insights

Introducing the “5-Whys” method and how it can be applied to MR.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Making Surveys Human Matters Now More Than Ever

Research Methodologies

Making Surveys Human Matters Now More Than Ever

Humanising survey research is key to improving survey results & data.

Emily James

Emily James

Insights Marketer at FlexMR

How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?

Focus on APAC

How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

Laura Robbie

Laura Robbie

CEO, APAC at YouGov

Do Customers “Love” Brands?

Brand Strategy

Do Customers “Love” Brands?

We explore whether consumers can love brands, and, if so, how and why.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Post COVID, We Are Finding Connection At Our Local Grocery Store

Consumer Behavior

Post COVID, We Are Finding Connection At Our Local Grocery Store

Generational POV’s on grocery store preference and frequency.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Why I Love the Beta Distribution (Part One)

LevelUP Your Research

Why I Love the Beta Distribution (Part One)

The Beta distribution should be in every market researcher’s toolbox.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Eye Tracking: The What, Why, and How

Research Technology (ResTech)

Eye Tracking: The What, Why, and How

Eye tracking, its benefits, and its many applications.

Rem Darbinyan

Rem Darbinyan

Founder & CEO at SmartClick

Why I Don’t like the Five-Point Purchase Intent Question

LevelUP Your Research

Why I Don’t like the Five-Point Purchase Intent Question

Purchase intent questioning does not accurately mirror shopper choice.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Market Research During Times of Inflation

Brand Strategy

Market Research During Times of Inflation

How can market research & businesses adapt to inflation?

Conjoint.ly null

Conjoint.ly

Comparing Generational Happiness Drivers in 2022

Qualitative Research

Comparing Generational Happiness Drivers in 2022

Happiness drivers across four generations.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Inflation Reveals the Need for Better Insights

Consumer Behavior

Inflation Reveals the Need for Better Insights

A focus on consumer demand is needed to offset rising inflation.

Anouar El

Anouar El

Founder & Chief Executive Officer at Veylinx

Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business

Consumer Behavior

Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business

Gaining insight into the changing behaviors of beer & spirit shoppers.

Reach3 Insights

Reach3 Insights

Market Research: The Science of People, Not Numbers

Research Methodologies

Market Research: The Science of People, Not Numbers

How can we do research that accepts human unpredictability?

Sam Salama

Sam Salama

Research Manager at Basis

Brand Strategy

Validating Advertising Campaigns During a Tumultuous Year

A case study focused on an insurance company’s advertising strategy.

Suzy null

Suzy

Renewable Energies Benefiting Supply Chain Reliability

Insights Industry News

Renewable Energies Benefiting Supply Chain Reliability

The link between supply chain reliability and renewable energies.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Is America’s Largest Minority Declining? The Future of Hispanic Identity

International Market Research

Is America’s Largest Minority Declining? The Future of Hispanic Identity

A look at the Hispanic/Latino demographic in the U.S. and its future.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Attracting the Right Members for a Successful Community

Research Methodologies

Attracting the Right Members for a Successful Community

Discussing how to find the right respondents for your market research.

Emily James

Emily James

Insights Marketer at FlexMR

Scrapbooking as a Research Tool

Research Methodologies

Scrapbooking as a Research Tool

Gathering insights via scrapbooks and collages.

Emmanuel Probst

Emmanuel Probst

Global Lead, Brand Thought-Leadership at Ipsos

Sparking Transformative Outcomes for the Largest Door Manufacturer

Consumer Behavior

Sparking Transformative Outcomes for the Largest Door Manufacturer

Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.

Shapiro+Raj null

Shapiro+Raj

Unmasking Scents – Your Nose Knows More than You Think
Dawid Adamczyk

Dawid Adamczyk

Business Development Manager at NEUROHM

Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change

Focus on APAC

Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change

A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...

James Burge

James Burge

Managing Director Asia Pacific at Dynata

Why Targeting Eats Reach-Based Media Strategies for Lunch

LevelUP Your Research

Why Targeting Eats Reach-Based Media Strategies for Lunch

Why targeting ads should be prioritized over expanding their reach.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

A Behavioral Approach to Measuring Pack Effectiveness

Behavioral Science

A Behavioral Approach to Measuring Pack Effectiveness

What are the critical metrics that drive shopper choice?

Jason Bradbury

Jason Bradbury

Vice President, Client Development at Behaviorally

Marketers – Stop Feeling Dirty About Being Cheap

Gain & Retain®

Marketers – Stop Feeling Dirty About Being Cheap

The importance of your brand being considered good value for money.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

The Power of the Subject Line

Mastering Insights Communications

The Power of the Subject Line

Drafting titles and subject lines that are genuinely engaging.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

7 Reasons Why Brands are Adopting Research Technology

Focus on APAC

7 Reasons Why Brands are Adopting Research Technology

Brands are turning to research tech to obtain consumer insights.

Sej Patel

Sej Patel

Country Director (ANZ) at Toluna

Has the GDPR Reduced the Amount of Consumer Data?

Insights Industry News

Has the GDPR Reduced the Amount of Consumer Data?

The ripple effect of the GDPR on the market research industry.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Why Keeping Technology Human Matters Now More Than Ever

Why Keeping Technology Human Matters Now More Than Ever

Technological advances shouldn’t be at the expense of the human.

Annie McDannald

Annie McDannald

Global Manager at Civicom Marketing Research Services

5 Most Common Reasons Why Brands Think They Can Skimp on User Research

Consumer Behavior

5 Most Common Reasons Why Brands Think They Can Skimp on User Research

Diving into why UX research shouldn’t be disregarded by brands.

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

In Today’s Hi-Tech World, What Does the Future of Research Look Like?

Focus on APAC

In Today’s Hi-Tech World, What Does the Future of Research Look Like?

Data Science is making way for more complex meta-analyses.

Hemali Pandya

Hemali Pandya

Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA

Effectively Navigating Southeast Asia’s Complexity

Focus on APAC

Effectively Navigating Southeast Asia’s Complexity

Examine the diversity of consumer research in South Asia.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia

Focus on APAC

How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia

How Sensemaking helps researchers understand challenges and social and cultural tensions.

Sue Bell

Sue Bell

Research Director at Susan Bell Research

2020 Vision: Five Trends Driving the Future of Eye Tracking Research

2020 Vision: Five Trends Driving the Future of Eye Tracking Research

Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.

Mike Bartels

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America

What’s the Difference Between Consumer Insights and Market Research?

Insights Industry News

What’s the Difference Between Consumer Insights and Market Research?

“Insights” and “Market Research” are used interchangeably in our industry, but what are their true definitions and which should you focus on?

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Should You Be Tracking Customer Insights?

Should You Be Tracking Customer Insights?

Consumer Insights 101. What are they and how do you use them?

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Meet Gen Z. Who Are They? How Can You Reach Them?

Brand Strategy

Meet Gen Z. Who Are They? How Can You Reach Them?

The Zoomers are here and they take some well-known Millennial traits to the next level.

Lianna Willoughby

Lianna Willoughby

Managing Director at Open Mind Strategy LLC

The Increased Shift to Online Research: Data Privacy Considerations and Implications

The Increased Shift to Online Research: Data Privacy Considerations and Implications

Update the privacy and data protection policies made outdated by COVID.

Bianca Marcu

Bianca Marcu

Senior Advocacy & Standards Program Coordinator at ESOMAR

How Strategic Businesses use Technology to Leverage Consumer Insights
Tallulah Thompson

Tallulah Thompson

Why Declared Data is the Future for Marketers and CX Executives

Why Declared Data is the Future for Marketers and CX Executives

Declared data begins to take the spotlight from third-party data.

Pureprofile null

Pureprofile

Is There a Difference Between Consumer Insights and Market Research?

Insights Industry News

Is There a Difference Between Consumer Insights and Market Research?

Edward Appleton explores the difference between research and insights.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

The Lost Craft of Insight Generation

Research Methodologies

The Lost Craft of Insight Generation

The craft of uncovering consumer insights is slowly getting lost.

Ulli Appelbaum

Ulli Appelbaum

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day
Ryan Barry

Ryan Barry

The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers

The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers

Understanding the millennial market and the shift towards a market focused on instant gratification.

Nicole Bitette

Nicole Bitette

An Insight By Any Other Name

Research Methodologies

An Insight By Any Other Name

Re-evaluate how you see consumer insights.

Steve Needel,

Steve Needel,

Deeper Insights, ROI and the Future of Consumer Neuroscience

Research Methodologies

Deeper Insights, ROI and the Future of Consumer Neuroscience

Consumer neuroscience proving worthy for deeper insights and greater ROI

Dr. Carl

Dr. Carl

Chief Neuroscientist at Nielsen Consumer Neuroscience

Product Usage Insights with AI

Research Technology (ResTech)

Product Usage Insights with AI

Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach

Kushank Poddar

Kushank Poddar

Head of Business at Karna AI

Emoji Analysis: 5 Ways to Crack the Consumer Code

Emoji Analysis: 5 Ways to Crack the Consumer Code

Relevant consumer brand opinions are revealed through the use of emoji analysis.

Carrie Butler

Carrie Butler

Introducing System 3: How We Use Our Imagination to Make Choices

Research Methodologies

Introducing System 3: How We Use Our Imagination to Make Choices

Consumer decision-making is powered by imagination

Leigh Caldwell

Leigh Caldwell

Co-Founder & Partner at The Irrational Agency

Lights, Camera, Action: How to Best Leverage Video Feedback

Lights, Camera, Action: How to Best Leverage Video Feedback

How to implement a successful video feedback strategy

Malkit Kaur

Malkit Kaur

Applied Statistics for Restaurant Strategic Menu Choice

Research Methodologies

Applied Statistics for Restaurant Strategic Menu Choice

How statistical analysis can be used to determine actionable insights for clients.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

When is a Dorito not a Dorito? The Critical Role of Implicit Insight in Brand Extensions

When is a Dorito not a Dorito? The Critical Role of Implicit Insight in Brand Extensions

Sentient advanced implicit methods for Frito-Lay product launches

Stephen Springfield

Stephen Springfield

Activating Segmentation

Activating Segmentation

Burke created an in-depth segmentation initiative & marketing strategy

Megan Nicollerat

Megan Nicollerat

Confirmit Enables NPD Group to Provide Better, Faster Results to Its Customers

Confirmit Enables NPD Group to Provide Better, Faster Results to Its Customers

How to give customers what they need to make the best business decisions possible.

Malkit Kaur

Malkit Kaur

How Research Leaders Can Play a Bigger Role in an Insight-Driven Business

How Research Leaders Can Play a Bigger Role in an Insight-Driven Business

Companies are delivering business value by moving from data-driven to insight-driven.

Tyler Douglas

Tyler Douglas

How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

Early-stage consumer insights to quickly guide Nestlé’s product development

Matt Warta

Matt Warta

Humor Wins in 2018 Super Bowl Commercials

Research Methodologies

Humor Wins in 2018 Super Bowl Commercials

Eye tracking surveys of Super Bowl advertisements

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

Math & Magic: How to Amplify Research Storytelling with Video

Math & Magic: How to Amplify Research Storytelling with Video

Voxpopme case study to quickly & effectively operationalize video in research.

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

Why Behavioural Science is Good for your Business

Research Methodologies

Why Behavioural Science is Good for your Business

Behavioural science offers realistic insights into human behaviour

Supriya Syal

Supriya Syal

How Quality, Human Answers Are Powering Transformative Brand Tracking Intelligence

How Quality, Human Answers Are Powering Transformative Brand Tracking Intelligence

Lucid and Morning Consult partnered to create a robust and agile brand reputation measurement tool

Jordan Von

Jordan Von

Senior Manager, Communication and Engagement at Lucid

AI’s the Word . . . But Do You Know What it Means?

Research Technology (ResTech)

AI’s the Word . . . But Do You Know What it Means?

Demystifying AI and how can it be applied to marketing and research.

Taejin In

Taejin In

How a Human Insights Approach Can Transform Routine Market Research

Research Methodologies

How a Human Insights Approach Can Transform Routine Market Research

How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

Correspondence Analysis of Brand Switching and Other Square Tables

Research Methodologies

Correspondence Analysis of Brand Switching and Other Square Tables

How correspondence analysis can be used to visualize a complex table of results as a much simpler chart and how to interpret the results.

Jake Hoare

Jake Hoare

Insights Industry News

Connecting with Consumers in the Modern Age

The research landscape is changing through democratization of research, affordability, and self-service.

Zach Simmons

Zach Simmons

CEO Series

If You Build It, They WON’T Come Willingly! Building An Innovation Mindset & Culture

Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article.

Shawn Nason

Shawn Nason

Research Technology (ResTech)

GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920

Increased technology has made location-based consumer research less complicated and expensive to obtain.

Chris St.

Chris St.

Insights Industry News

Consumer-Centric Marketing is Dead

To be a truly transformative brand – one that enjoys true loyalty, passionate advocacy and a premium price – you have to be human-centric.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

I’m Done Talking to Consumers

Insights Industry News

I’m Done Talking to Consumers

Brands would be better off if they stopped talking to consumers and instead listened to humans and their “Narrative Identity.”

Jim Chastain

Jim Chastain

CEO Series

Think fast! When facts don’t matter, can connecting on an emotional level work?

Are facts or emotions the best tool in brand messaging? Big Ideas author Lee Carter argues that emotions are essential in messaging to connect with an...

Lee Carter

Lee Carter

Research Methodologies

Rethinking Surveys as Part of the Brand Relationship

Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.

Kelsy Saulsbury

Kelsy Saulsbury

Research Methodologies

Getting to Know You: Employing Empathy to Holistically Understand Your Consumer

To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Research Methodologies

Some Help in Evaluating Subconscious, Implicit, System 1 Measures

If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.

Paul Conner

Paul Conner

Research Methodologies

Why Respondents Don’t Like Participating In Research (And What We Can Do About It)

Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

The High Cost of Cheap Sample

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Rob Berger

Rob Berger

Research Technology (ResTech)

Seeing is not Believing

Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Gera Nevolovich

Gera Nevolovich

Research Technology (ResTech)

Monte Carlo Decisions: Which Cell Phone Plan is Really the Most Cost Effective?

Monte Carlo simulations are useful in common research applications.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Research Methodologies

The One Thing Most Consumer Research Companies Are Missing

Co-creation is only as good as its implementation. What’s the one missing element that’s weakening their co-creation efforts?

Nicholas Licitra

Nicholas Licitra

Insights Industry News

Generation Nation: Redefining America’s Boomers, Xers, Millennials, and Gen Z

It’s time to re-examine and perhaps even re-frame our thinking about the generations. What are the values and attitudes of each generation?

Michael Wood

Michael Wood

Data Quality, Privacy, and Ethics

Is Safe Harbor Still Safe?

The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research?

Jason Anderson

Jason Anderson

Owner at Datagame

Insights Industry News

How Procurement Views Market Research: Valuable Insight Or Wasted Opportunity?

The latest Procurement Leaders research sheds some light on client preferences when buying market research.

Alex Gontsarov

Alex Gontsarov

Category Intelligence Manager at Procurement Leaders

Research Methodologies

Paradigm Shift: From recall to occurrence

Tim Rotolo discusses the challenges of recall-based feedback and the benefits of remote user testing.

Tim Rotolo

Tim Rotolo

Insights Industry News

Sneak Peek Book Excerpt: The Science Of Why by Dr. David Forbes

An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes.

Dr. David

Dr. David

Research Methodologies

Agile Market Research 2.0: The Quick Consumer Read

What clients are looking for when they are asking for an agile market research solution is a quick consumer read.

Matt Warta

Matt Warta

Has Research Quality Really Gone Downhill?

Ron Sellers questions the opinion that research quality is the worst it has ever been. It is an ongoing battle, not a recent development.

Ron Sellers

Ron Sellers

Research Methodologies

3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis

With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.

TRC Market

TRC Market

Research Technology (ResTech)

Can Neuroscience Save the Market Research Industry?

We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.

Allan Fromen

Allan Fromen

Research Methodologies

Is Qual Evolving to Extinction?

We know that qualitative research is evolving. But, is it thriving or dying?

Jim Bryson

Jim Bryson

President at 20|20 Research

Research Methodologies

Ethnography: The Gateway Into Customer Experience Research

The principles that drive traditional ethnography are alive and well in the connected world.

Stephen Cribbett

Stephen Cribbett

CEO Series

Qual at Quant Scale: The iModerate Vision For The Future Of Consumer Research

An interview with Jen Drolet, Managing Partner of iModerate on the evolution of virtual qualitative approaches and what the future holds.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Increasing Intimacy Through Rapport

To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

CEO Series

Interview with Stacey Symonds, Senior Director of Consumer Insights, Orbitz Worldwide

This interview continues the discussion about Next Generation insights techniques and the future with Stacey Symonds of Orbitz, Worldwide.

Ron Sellers

Ron Sellers

Women in Research (WIRe) NYC Chapter meet up delivers

The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Rachel Dreyfus

Rachel Dreyfus

Meet The New Consumer?

Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.

Steve Needel,

Steve Needel,

Insights Industry News

How Millennials Will Disrupt Consumer Research

Here’s how Millenials will fundamentally change how marketers conduct consumer research.

Lindsey Plocek

Lindsey Plocek

Head of Enterprise Sales at STRIVR

Research Methodologies

#ARFAM8 : Measurement issues from the CEO perspective

Two CEOS speak at ARFAM about their experience with media measurement.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Technology (ResTech)

#ARFAM8 : What Measurement of the Future Looks Like

The future through the Starcom lens is to create measurement that focuses on the “how and the why.”

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Technology (ResTech)

Google Consumer Surveys: Friend or Foe?

Google Consumer Surveys makes consumer researcher accessible to all through its fast, cheap, easy-to-use service.

Katrina Lerman

Katrina Lerman

Associate Research Director at C Space

Consumer Behavior

#reThink13 Day 1: The Rise of Superman & The Super Sample Provider

Jonathan Ewert shares his take on a pair of sessions from the first day of re:Think.

Jonathan Ewert

Jonathan Ewert

Chief Executive Officer - Wellesley Information Services / President / Chief Research Officer at Catalyst Investors

Research Methodologies

Like It Or Not?

In research, too often we’re concerned with whether consumers like or dislike things. But like and dislike are only part of the equation.

Ron Sellers

Ron Sellers

Insights Industry News

Getting Taken Seriously: A Hispanic Researcher’s POV

Hispanic marketing (and market research) has finally come of age. Here is why and what to look for next.

Carlos Garcia

Carlos Garcia

Partner / Business / Trends & Research Lead at Latin Business Today

Research Methodologies

Taking Care of Retailers In A Manufacturer Focused Research World

Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot.

Ruben Alcaraz

Ruben Alcaraz

Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

The Global View – Gamification: An Option Or A Requirement?

Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Future of Online Research: Engaging and Activating Stakeholders

MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made

Niels Schillewaert

Niels Schillewaert

CEO Series

Interview With Romi Mahajan, CMO of Metavana

An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Innovation: Everything Is Incremental

At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.

Tamara Barber

Tamara Barber

Insights Industry News

Of Privacy and Games (Marketing) Research

For MR shops out there who are concerned about how to ethically treat social media data, just remember one rule: it’s not private data.

Jason Anderson

Jason Anderson

Owner at Datagame

AMA Research & Strategy Summit Day 1: Ask, Explore, Understand

I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the oppo...

Kaylor Hildenbrand

Kaylor Hildenbrand

Marketing Research & Principal Consultant at Park Research Partners

Jeffrey Henning’s Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Jeffrey Henning’s Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Research Methodologies

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Insights Industry News

TMRE 2010: How To Get Your Research Truly Understood

Getting research understood and appreciated is our job. It is not enough to be right. You have to get read.

Bill Weylock

Bill Weylock