Posts Tagged ‘Consumer Insights’

Personal Data: The Ultimate Commodity?

Posted by Leonard MurphyThursday, September 21, 2017, 6:30 am 7 Comments
Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how. 
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Marketing, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Myth of Millennial Ad Responsiveness

Posted by Michael WolfeTuesday, August 22, 2017, 7:00 am No Comments
Are Millennial are not responsive to advertising at commonly believed? Michael Wolfe challenges this assumption.
This was posted under category: Big Data, Brands, Consumer Behavior, Consumers, Data, Insights, Market Research, State of the Industry Tags: , , , , , , , ,

The Innovation Imperative: Incremental vs. Disruptive

Posted by Laura LiversMonday, August 21, 2017, 6:00 am No Comments
How does innovation drive business? It's time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.
This was posted under category: Business, Business Leadership, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, State of the Industry Tags: , , , , , , , , ,

Correspondence Analysis Moonplots: A Better Visualization for Brand Maps

Posted by Tim BockFriday, August 18, 2017, 6:00 am No Comments
Have better brand map visualization with this guide to creating moonplots.
This was posted under category: Best Practices, Brands, Data, Data Visualization, Insights, Market Research Tags: , , , , , , ,

What’s Hot on Collaborata

Posted by Peter ZolloWednesday, August 16, 2017, 6:00 am No Comments
Welcome to our next post featuring two projects now offered on Collaborata. GreenBook is happy to support a platform whose mission is to get more research funded. We believe in the idea of connecting clients and research providers to co-sponsor projects. We invite you to Collaborate!
This was posted under category: Brands, Business, Co-creation, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Industry News, innovation, Innovation in Market Research, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Research Companies Tags: , , , , , , , , , , , , , , , , , , , , , , ,