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Posts Tagged ‘consumer neuroscience’

Clearing the Fog on Neuroscience

Posted by Elissa MosesFriday, February 12, 2016, 8:32 am 5 Comments
Applied neuroscience is perhaps the greatest research advancement in our lifetimes and continues to unfold with new research and development, and scientific discovery.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Marketing Research Companies, Neuromarketing, Neuromonitoring, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Transformation, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Firming Up the Foundations of Neuromarketing: A Review of Thomas Zoëga Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

Posted by Steve GencoTuesday, August 12, 2014, 10:52 am 5 Comments
An Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy the most thorough, yet accessible, scientific introduction to the field yet written.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, Reports and Whitepapers, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can Neuromarketing Get Its Groove Back? Part 1

Posted by Steve GencoThursday, December 12, 2013, 6:48 am 9 Comments
I believe the key causes of neuromarketing’s failure to capture a significant share of global market research spend can be traced to a series of strategic and tactical mistakes made by neuromarketers themselves. Neuromarketing firms (not all of them, but enough to paint the whole field) have overpromised, underdelivered, and failed to provide a compelling value proposition to their customers.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Effective Marketing, Emerging Techniques, General Information, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Research Industry Trends Report, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,