GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Gone are the days where consumer opinion and behavior could only be gained from surveys, focus groups or syndicated panels. Retailers are looking inward to gain further insights into their own business and customers. What does this change mean?
While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselves and their offerings) bridging the consumer’s right brain with management’s left brain is no easy task.