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Posts Tagged ‘Consumer Packaged Goods’

The ABCs of Product Innovation

Posted by Adam RossowThursday, September 1, 2016, 6:00 am 3 Comments
Innovation can be exciting, but it’s worth pausing and evaluating whether you’ve done your homework before you move too quickly.
This was posted under category: Behavioral Economics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Understanding Price Sensitivity in the Grocery Aisle

Posted by Kirk HendricksonTuesday, August 30, 2016, 6:00 am 2 Comments
Price sensitivity can be efficiently measured across grocery products and brands using eye-tracking technology.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Virtual Stores Drive Real Sales

Posted by Edward FranczekTuesday, December 13, 2011, 5:23 am 5 Comments
Historically, virtual stores have been used by the consumer packaged goods industry and focused on grocery, drug and mass merchandiser environments. However, marketers across a broad range of retail segments, including hardware, wireless, electronics and automobiles, are turning to virtual stores to address a variety of sales and research needs.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Research, Respondent Engagement, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Evolution of Innovation: Discussing Affinnova with Jeffrey Henning and Tamara Barber

Posted by Leonard MurphyTuesday, July 5, 2011, 19:38 pm No Comments
In 2000 a cabal of scientists and business leaders hatched a plot to use the power of evolution itself to change the world. Slowly expanding their influence and testing their technology based on advances in genetic and evolutionary computation, and the fast growing capabilities of the Internet to access the ‘collective mind’, they enacted their plan in stealth until finally emerging as a global powerhouse in 2011, an unstoppable force that is touching the lives of virtually everyone on the planet. Sound like the plot to a B-grade movie? Maybe, but it is also the (slightly dramatized) story of Affinnova.
This was posted under category: Associations, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumers, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Techniques, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,