Posts Tagged ‘Consumer Profiles’

Are You Labeling or Defining?

Posted by Ron SellersMonday, March 28, 2011, 22:47 pm No Comments
In research, it’s extremely easy to call someone a Democrat. Or a customer. Or a Catholic. Or affluent. Or a member of whatever subgroup you’re researching. But we need to be extremely careful with these labels, because they’re often not accurate.
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