Posts Tagged ‘consumer research’

Neuromarketing: Identifying the Fact From the Fiction

Posted by Michelle NiedzielaThursday, January 19, 2017, 6:00 am 3 Comments
Neuromarketing has seen its fair share of pseudoscience. How can you determine the real from the fake?
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Consumers, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Neuromarketing, Neuromonitoring, Quality, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

3 Myths About Behavioral Economics That Are Holding MR Back

Posted by Ian MurrayTuesday, January 12, 2016, 9:13 am 35 Comments
There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential. But busting these 3 myths in 2016 would be a good start.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wrapping Up On TMRE: InsightsGal’s TMRE Top 10

Posted by Katie ClarkSunday, November 13, 2011, 11:19 am No Comments
I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors. After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order:
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Practices, Consumer Behavior, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,