GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Welcome to our next post featuring two projects now offered on Collaborata. GreenBook is happy to support a platform whose mission is to get more research funded. We believe in the idea of connecting clients and research providers to co-sponsor projects. We invite you to Collaborate!
Lenny Murphy compiles his own list of the top 150 market research companies in the world, explains why it's both right and wrong at the same time, and why that needs to change for the industry to thrive.