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Posts Tagged ‘consumers’

Thoughts On The Future Of Consumer Intelligence Event

Posted by Nelie ShahFriday, May 17, 2013, 8:44 am No Comments

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ABN Amro, Alex Hunter, Big Data, Bill MacElroy, brands, business leadership, Clorox, consumer behavior, consumers, corporate social responsibility and sustainability, crowdfunding, CrowdMed, crowdsourcing, emerging, emerging techniques, ethnography, Future of Consumer Intelligence, game elements, gamification, gamification techniques, GM, Heineken, Henry Mason, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Islendingabok, J&J, Jared Heyman, Kickstarter, market research, marketing, mobile, Nate Silver, Nelie Shah, Nina Leask, passive listening, prediction market, Respondent Engagement, Seeds.nl, social and digital media, Social Media, strategy, survey administration, technology, The China Survival Guide, TNS, TrackTrips, transformation, trends, Tribewanted, video ethnography, Watsi

Jeffrey Henning’s #MRX Top 10: Up! Adventure is Out There

Posted by Jeffrey HenningWednesday, May 15, 2013, 6:44 am 1 Comment

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry Tags: Abacus Data, Advertising Research Foundation, best practices, brands, business leadership, change, Ciara Byrne, communities, consumer behavior, Consumer Insights, Consumer Segmentation, consumers, emerging, emerging techniques, Fast Company, Hannah Mumby, hybrid approaches, IieX, In-Tweet Surveys, industry news, innovation, Innovation in Market Research, Insight Innovation Challenge, insights, Ipsos, Jeffrey Henning, Joel Rubinson, leadership, market research, marketing, Millennials, MRX, Online Qualitative Research, PSFK, Research Now, research technologies, Respondent Engagement, Sean Copeland, Starcom MediaVest Group, Steve Jobs, strategy, technology, transformation, trends, Twitter, Vision Critical

Are We Entering The Golden Age of Market Research Technologies?

Posted by Adriana RochaTuesday, May 14, 2013, 9:51 am 16 Comments

We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Continue reading »

This was posted under category: Analytics, Big Data, Business Leadership, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: Adriana Rocha, best practices, Big Data, brands, business leadership, change, communities, consumer behavior, consumers, crowdsourcing, data collection automation, digital, DIY tools, dynamic dashboards, emerging, emerging techniques, facial coding technologies, gamification, hybrid approaches, innovation, Innovation in Market Research, insights, leadership, market research, Market researcher, marketer, marketing, mobile, Mobile Research, mobile research platforms, online communities, PaaS (Platform as a Service), panel platforms, Respondent Engagement, routers, SaaS (Software as a Service), sentiment analysis technologies, Social Media, social media listening platforms, strategic value, strategy, technologist, technology, Text Analytics, transformation, trends

Phase 3 Of The Insight Innovation Competition Is Live!

Posted by Leonard MurphyFriday, May 10, 2013, 9:31 am No Comments

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: ad creative, AMP, Atom Accelerator, best practices, Big Data, Blizzard Entertainment, BrainJuicer, brands, Brian Tarran, Buscapé Company, business leadership, change, Clear - M&C Saatchi, Coca-Cola, consumer behavior, consumers, Crow’s Nest Ventures, Decooda, DIRECTV Latin America, emerging, emerging techniques, entrepreneurs, ESCAPESWITHYOU.com, Esomar global research study, Eye2d2, Face Trace, foundational clients, funding partners, Gamechanger, Globant, Heineken, HSBC, IBOPE, IIC, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Intellection, John Deere, Johnson & Johnson, leadership, Logo and celebrity quizzes cluster generation, Lowes Home Improvement, market research, marketing, Mastercard Worldwide, Metaphorix, Mobile Research, new product concepts, Pepsico Foods, Pepsico Latam, PSP - Research Support Platform, Research Live, Respondent Engagement, Social Media, Spring Research, SSI, Stephen Phillips, strategic investors, strategic value, strategy, SwissPeaks, Tam Airlines, technology, Terra Latin America & USA, The Brazilian Government, The U.S. Department of State, transformation, TransForMedia, trends, World E-Trends: All Market information at your fingertips, World E-Trends: All Market information at your fingertips ZappiStore, ZappiStore

A Brave New World: Thoughts On The Research Now/Vision Critical Partnership

Posted by Leonard MurphyWednesday, May 8, 2013, 9:00 am 8 Comments

Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Consumer Technology, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, The Global View Tags: Big Data, business leadership, change, Communispace, communities, consumers, customer feedback, data collection, digital data collection, GOOGLE, holistic view of the consumer, industry news, innovation, Innovation in Market Research, Insight Community, insights, InSites, Ipsos, Kurt Knapton, leadership, market research, Marketing Insights, micro surveys, mobile, Mobile Research, MROC, Nielsen, proprietary panels, Qualtrics, Research Now, Respondent Engagement, Scott Miller, smartphones, Social Media, Sparq, strategic value, strategy, Survey Monkey, technology, traditional surveys, transformation, trends, Vision Critical, WPP

Four New Approaches To Consumer Segmentation In A Digital And Social Age

Posted by Joel RubinsonMonday, May 6, 2013, 8:40 am 13 Comments

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry Tags: ad targeting, Advertising, AOL, attitudinal segment, BBDO, best practices, brand loyalties, brands, business leadership, category adjacencies, change, Consumer, consumer behavior, Consumer Segmentation, consumers, customer centricity, Datalogix, demographic indices, Digital Marketing, DunnHumby, emerging, Facebook, frequent shopper data, GOOGLE, hybrid approaches, innovation, Innovation in Market Research, insights, InsightsNow, Jim Stengel, Joel Rubinson, leadership, location-based sm, market research, marketing, marketing research, micro-segments, mobile, Mobile Research, product forecasting, psychographic profiles, purchase intent, Rentrak, Segmentation, Social Media, strategic value, strategy, switchables, technology, TRA, transformation, trends

Does Quantification In Market Research Lead To Disengagement?

Posted by Edward AppletonFriday, May 3, 2013, 16:15 pm 6 Comments

Does Behavioral Economics deliver the missing piece to attain the “Holy Grail” of research: combining the insights of a qualitative survey with the robustness of a quantitative project? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Data Visualization, Economic Trends, General Information, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry Tags: Andrew K. Woods, Annie Dillard, behavioral economics, best practices, Big Data, business leadership, consumer behavior, consumers, Dan Ariely, David Zionts, Derek Jinks, Edward Appleton, emerging, emerging techniques, Emotionally Priming, Individual Experiences, industry news, innovation, Innovation in Market Research, insights, market research, measurability, mobile, Paul Slovic, percentages, predictive analytics, Psychic Numbing, qualitative, Quant. Research, quantitative research, Respondent Engagement, Ryan Goodman, sample sizes, smartphones, statistics, transformation, trends, Visualizing

Jeffrey Henning’s #MRX Top 10: Buzz Analytics is Lightyears Beyond Just Text Analytics

Posted by Jeffrey HenningTuesday, April 30, 2013, 15:55 pm No Comments

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: Anne-Lindsay Beall, behavioral economics, best practices, Big Data, brands, Brian Tarran, business leadership, Buzzmetrics, change, consumer awareness, consumer behavior, consumers, Edward Appleton, emerging, emerging techniques, Eric Williams, Face Group, hybrid approaches, Impact magazine, Innovation in Market Research, insights, Ipsos, JD Power & Associates, Jeffrey Henning, Loyalty 360, market research, market research industry, metadata, mobile, mobile qualitative research, Mobile Research, MRX, Netbase, NewMR, Online Monitoring, Principles of Marketing Research, Pulsar TRAC, Ray Poynter, Research Live, Research magazine, Respondent Engagement, SAS Customer Intelligence, Seth Grimes, Simon Miller, smartphones, Social Media, Social Media Analytics, social media monitoring, social monitoring tools, strategic analytics, strategic value, strategy, Taddy Hall, technology, text analysis, Text Analytics, The Cambridge Group, transformation, trends

Our Pick Of The Papers From ESOMAR Asia Pacific 2013

Posted by Andrew HoFriday, April 26, 2013, 16:33 pm No Comments

What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Digital Consumerism, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, Marketing, Social Media, State of the Industry, The Global View Tags: 3rd Eye, Andrew Ho, Anjali Puri, archetypes, associations, best practices, Blauw Research, Clear, Coke, consumer behavior, consumers, cultural insight & immersion, Dave McCaughan, emerging, ESOMAR Asia Pacific 2013, industry news, innovation, Innovation in Market Research, insights, Ipsos, market research, McCann WorldGroup, Rijn Vogelaar, Satyam Viswanathan, semiotics, Social Media, Stephanie Herold, strategy, Superpromoter, technology, transformation, trends, Understanding cultural differences

A Chat With Social Media & Text Analytics Guru Seth Grimes

Posted by Leonard MurphyWednesday, April 24, 2013, 8:50 am No Comments

I thought it would be interesting to chat with Seth about the state of the industry, what’s coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event. Continue reading »