Archive for the 'consumers' tag
May 23rd, 2013 by Tom Ewing
By Tom Ewing I saw a presentation last year about digital audience measurement of the Olympics. First of all the presenter showed a slide about the 2004 Olympics, and it showed a single line – web traffic to highlights sites. Then up came the...
Read morePosted in Association News, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, State of the Industry, The Global View | No comments
May 22nd, 2013 by Leonard Murphy
Editor’s Note: Just to be clear, the list below is not to be construed as something like the GRIT 50 which is a ranking of innovative companies by the industry as a whole. These are simply 22 of the 70 companies that submitted a...
Read morePosted in Analytics, Behavioral Economics, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) | 2 comments
May 20th, 2013 by Ian Murray
Editor’s Note: Sometimes I read something so brilliant that I am humbled, which is not an easy thing. This is one of those posts. This one should be required reading. By Ian Murray I was reminded of something Peter Rees said the other...
Read morePosted in Analytics, Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, The Global View | 3 comments
May 17th, 2013 by Nelie Shah
Editor’s Note: Join me in welcoming our newest member of the GreenBook Blog author community: Nelie Shah! Nelie is an attorney that shifted her focus to executive-level research years ago and has been on the forefront of focusing on big...
Read morePosted in Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) | No comments
May 15th, 2013 by Jeffrey Henning
By Jeffrey Henning Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. 1. UPDATED: The Top 25 Unmet Needs Of Insights Clients – Lenny Murphy highlights the top unmet needs of clients of...
Read morePosted in Analytics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry | 1 comment
May 14th, 2013 by Adriana Rocha
By Adriana Rocha I’ve been a hybrid technologist, marketer and market researcher since the early days of the Web and, for the past 13 years, I’ve been working with MR agencies, end clients, panel companies and technology companies. ...
Read morePosted in Analytics, Big Data, Business Leadership, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry | 21 comments
May 10th, 2013 by Leonard Murphy
It’s that time again folks; time to launch the 3rd Phase of the Insight Innovation Competition! Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is...
Read morePosted in Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) | No comments
May 8th, 2013 by Leonard Murphy
Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Here is the core of the announcement: Vision Critical, the leading...
Read morePosted in Best Practices, Big Data, Business Leadership, Consumer Technology, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, The Global View | 8 comments
May 6th, 2013 by Joel Rubinson
By Joel Rubinson Traditional consumer segmentation can be maddening. It is at the heart of marketing practice to group consumers into segments based on their needs and self-stated psychographic profiles and to then attempt to target a...
Read morePosted in Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry | 13 comments
May 3rd, 2013 by Edward Appleton
By Edward Appleton Week 6 of the Dan Ariely/Duke University Behavioral Economics (BE) online course (http://bit.ly/ZzUmWh ) is about Emotions; one of the first reading assignments focuses on a phenomenon called...
Read morePosted in Analytics, Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Data Visualization, Economic Trends, General Information, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry | 6 comments
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