Since being rolled out in March of 2012, Google Consumer Surveys hasn’t quite put anyone out of business yet, but its visibility and reach are on the rise. Since this new kid on the block looks here to stay, we decided to take GCS out for a spin to evaluate it. Continue reading »

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer. Continue reading »

Research is on the edge of a revolution in the way it conducts its business. Key changes include: research communities, mobile devices, social media, and Big Data. Research needs to work out what these new strands can add to the mix, rather than trying to fit them to some hypothetical and outdated model of what research is and how it should be evaluated. Continue reading »

I see an inverse relationship between report effectiveness and report length. Here is my recipe for maximizing the impact of the MR report. Continue reading »

What does the evidence from experiments in behavioural economics and neuroscience indicate about rational decision making in the face of risk and uncertainty? Are consumers’ really discreet, self-determining individuals who make considered, rational decisions? This view increasingly looks misguided and is probably a fallacy created by our own minds to make us feel in control of our behaviour. Continue reading »

The consumer is a much broader entity than we are able to address in a single survey, series of focus groups, or any of the other tools that are being developed. It is the integration of these tools, and many other tools that we have available to us, which is the key to developing contextual insight. Continue reading »