GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-attuned approach to putting our view of “the truth” on the line. Continue reading
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Research Business Report Daily Video by Bob Lederer
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