The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

13 Critical trends for marketers & brand managers for 2013. Continue reading »

DIY MR is a powerful tool, but a potentially dangerous one – a bit like a chemistry kit that can be bought in a department store. Instructions are needed, as are cautions about the possible dangers and consequences. Continue reading »

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

Transparency is a long-held value of the research profession as it is with any discipline that claims to be scientific in its methods. Today we are competing against new entrants in our industry whose values and skills are primarily entrepreneurial and often at odds with the traditional values of our profession. Transparency is one of those values. Continue reading »

Frito-Lay is in the midst of a Facebook contest (Do us a Flavor) where participants can create their own flavor of potato chips. I think these social programs can be a valuable way to both gather insights and to market the brand. Companies should consider them as one of the techniques in their research tool-kits and learn from the successful programs leading the way. Continue reading »

I see an inverse relationship between report effectiveness and report length. Here is my recipe for maximizing the impact of the MR report. Continue reading »

A compendium of 4 distinct interviews with the Google Consumer Surveys team; there is a ton of information here for everyone to enjoy! In fact, I have never know a company to be this open and engaged with their constituency (or competitors); it’s pretty amazing. Continue reading »

Let’s take a multi-billion dollar lesson from Facebook; effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices. Continue reading »