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Posts Tagged ‘convergence of mobile and social media technologies’

The Great Conjunction: What the e-Rewards and Microsoft Acquisitions Mean

Posted by Leonard MurphyWednesday, May 11, 2011, 8:11 am 1 Comment
One of my favorite movies as a kid (well, really it still is!) is the classic Jim Henson fantasy "The Dark Crystal". Filled with pseudo-mystical profundities of various sorts, one central element was the race to have certain players in the drama in place before the stars aligned in the "Great Conjunction", when magical things would happen. Well, we're seeing our own version of the Great Conjunction occur now, exemplified by the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype.
This was posted under category: Best Practices, Brands, Business Leadership, Consumer Behavior, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Hybrid Approaches, Industry News, Innovation in Market Research, Leadership, Market Research in the News, Mobile, Mobile Research, Online Research, Social Media, Strategy Tags: , , , , , , , , , , , , , , ,

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Posted by Leonard MurphyFriday, April 29, 2011, 18:10 pm No Comments
Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile World. Since everyone knows that I am a huge adherent of the belief that the convergence of mobile and social media technologies constitute a major aspect of the paradigm shift that is impacting market research, it should come as no surprise that I jumped at the chance. Today, the primary partners in this endeavor, the Merlien Institute and GreenBook are exceedingly pleased to formally launch the pre-conference information site for this truly exceptional conference!
This was posted under category: Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , ,