Posts Tagged ‘Conversition Strategies’

Wrapping Up On TMRE: InsightsGal’s TMRE Top 10

Posted by Katie ClarkSunday, November 13, 2011, 11:19 am No Comments
I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors. After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order:
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The Great Conjunction: What the e-Rewards and Microsoft Acquisitions Mean

Posted by Leonard MurphyWednesday, May 11, 2011, 8:11 am 1 Comment
One of my favorite movies as a kid (well, really it still is!) is the classic Jim Henson fantasy "The Dark Crystal". Filled with pseudo-mystical profundities of various sorts, one central element was the race to have certain players in the drama in place before the stars aligned in the "Great Conjunction", when magical things would happen. Well, we're seeing our own version of the Great Conjunction occur now, exemplified by the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype.
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