Posts Tagged ‘cookie-based measurement’

Generating Accurate Audience Data: Publishers’ Secret Weapon in Competition With Facebook and Google?

Posted by Kevin GianatiempoMonday, May 22, 2017, 9:16 am No Comments
To succeed in attracting advertising spend, publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,