Posts Tagged ‘Correspondence Analysis’

Correspondence Analysis of Brand Switching and Other Square Tables

Posted by Jake HoareThursday, September 7, 2017, 7:00 am 1 Comment
Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.
This was posted under category: Big Data, Blogs, Consumer Behavior, Data, Data Visualization, Insights, Market Research Tags: , , , , , , ,

Easily Add Images to a Correspondence Analysis Plot in R

Posted by Tim BockFriday, May 19, 2017, 10:11 am No Comments
You can take your correspondence analysis plots to the next level by including images.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Business, Business Leadership, Business Practices, Data, Data Visualization, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Ways to Visualize Relative Importance Scores from Key Driver Analysis

Posted by Tim BockTuesday, May 2, 2017, 6:00 am No Comments
Tim Bock shares 5 ways of presenting the results of key driver analysis.
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data, Data Visualization, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

An Analytics Tookit

Posted by Kevin GrayMonday, March 14, 2016, 6:15 am 5 Comments
Kevin Gray explains the use of many of the various analytical tools available for researchers and data scientists to ply their trade.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Research, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How To Conduct Online Qualitative Research To Test Ads

Posted by Paul Rubenstein, Ph.DThursday, April 23, 2015, 8:21 am 1 Comment
The confluence of broadband connectivity, digital technology, and the comfort level and skill of consumers in communicating so easily and so well within computer-mediated environments has made the need to conduct F2F qualitative research increasingly threadbare.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, State of the Industry, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 18 Comments
Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research?
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,