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Posts Tagged ‘CPG’

People Come First, Or Do They?

Posted by Denyse Drummond-DunnMonday, June 6, 2016, 11:00 am 1 Comment
Customer centricity needs everyone in the organisation to think customer first in everything they do. It necessitates exceeding and not just meeting their expectations, handling their complaints more quickly & effectively, and co-creating the future with them.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Conclusive Proof That Social Media Data Predict Sales…Now What?

Posted by Joel RubinsonTuesday, November 25, 2014, 17:48 pm No Comments
Now that we know that social media data are quantitative and predictive, we must create research protocols to harness their full transformative power.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Evolution of Innovation: Discussing Affinnova with Jeffrey Henning and Tamara Barber

Posted by Leonard MurphyTuesday, July 5, 2011, 19:38 pm No Comments
In 2000 a cabal of scientists and business leaders hatched a plot to use the power of evolution itself to change the world. Slowly expanding their influence and testing their technology based on advances in genetic and evolutionary computation, and the fast growing capabilities of the Internet to access the ‘collective mind’, they enacted their plan in stealth until finally emerging as a global powerhouse in 2011, an unstoppable force that is touching the lives of virtually everyone on the planet. Sound like the plot to a B-grade movie? Maybe, but it is also the (slightly dramatized) story of Affinnova.
This was posted under category: Associations, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumers, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Techniques, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,

Now With More Coverage! New and Improved Ways to Win the CPG Consumer

Posted by COLLOQUYThursday, September 9, 2010, 11:45 am No Comments

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may not be so new after all. In fact, it is the same formula as last year.…

This was posted under category: Best Practices, Brands, Business Practices, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Mobile, Trends Tags: , , , , , ,