Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! Continue reading »

How the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researchers of the Future. Continue reading »

Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. Continue reading »

Although there are some uses of crowdsourcing within market research, much of the most interesting work is being done in other fields, which opens up an exciting opportunity for market research to learn and adapt from successful models in other sectors. Continue reading »

Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report. Continue reading »

The notion of remixing and aggregating is at the heart of emerging location intelligence platforms. We have already seen MR firms adapt by having GIS specialists in house. However, have we adapted existing methodologies to the opportunities presented by the mobile universe? Continue reading »

What would it mean for our research if our participants’ hardware could share their senses? Continue reading »

We wonder why participation rates in research are plummeting? Here are 10 reasons to consider. Continue reading »

Isn’t it about time we looked at the data and came up with a model of human decision making that doesn’t neglect social influence? Continue reading »

Emerging technologies will begin blending the physical and virtual worlds into realities of our own creation; think of the implications for consumer insights! Continue reading »