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Posts Tagged ‘CRM data’

What Career Paths Can Market Researchers Aspire To?

Posted by Edward AppletonTuesday, October 9, 2012, 7:45 am 9 Comments

What can MR do to attract top talent coming out of top universities – that to me is one cogent question that we need to discuss more. Part of that is providing attractive career paths. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, State of the Industry, Voice of Costumer (VOC) Tags: and motivating career paths, best practices, business leadership, Career Paths, change, Chief Customer Officer, Chief Experience Officer, Chief Insight Officer, consumer behavior, consumers, CRM data, customer data, Digital Marketing, Edward Appleton, feedback from Customer Service, human capital, innovation, insights, insights marketing market research research agency career, internet marketing metrics, leadership, market research, market researchers, marketing, Marketing Week, panel or tracking data, sales data, Saul Dobney, skill set levels, strategic value, strategy, Strategy Planning, survey data, talent identifcation and fostering, The Economist, transformation, Trend data, trends, voice of the customer

Is Market Research Ready for Big Data?

Posted by Ray PoynterTuesday, March 20, 2012, 6:35 am 4 Comments

Big Data is set to be the biggest disruptive change that market research has seen since the arrival of the telephone, maybe since the arrival of the computer. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Contributors, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: associations, best practices, Big Data, brand-centric, brands, Business Information, business leadership, change, codes of conduct, communities, community panels, CRM, CRM data, emerging, emerging techniques, ESOMAR Global Market Research report 2010, Governments, hybrid approaches, informed consent, innovation, Innovation in Market Research, Katie Kaylor, loyalty card data, market research, market research data, marketing, mobile, MROC, NewMR, people meters, Phones4u, processing loyalty card data, Ray Poynter, Social Media, store audits, strategy, technology, transformation, trends, UK MRS Conference, warehouse model, web analytics

Will 2012 Be The End Of The (MR) World As We Know It?

Posted by Leonard MurphyTuesday, December 27, 2011, 21:57 pm 17 Comments

In the spirit of the season, here is my list of predictions for the year ahead. Continue reading »

This was posted under category: General Information Tags: "Big Data" analytics, Adobe, Amazon, Apple, behavioral economics, biometric, business intelligence, business realities, cognitive modelling, Coke, collaboration, communities, consumer data, creativity, CRM, CRM data, Crowdtap, data collection and analysis, decision trees, digital world, EFM platforms, emotional affect, experimentation, Facebook, facial, global scope, glocal, GOOGLE, group transcripts, HP, human behavior, IBM, innovation, Insight consultancies, insight generation, Intonow, Isaac Asimov, local focus, market research industry, Mayan calendar, micro surveys, Microsoft, Minority Report, mobile, mobile technologies, neuro, online search, P&G, Palantir, panelist profiles, PepsiCo, Phillip K Dick, POS, predictive modelling, Psychohistory, qualitative, Reckitt Benckiser, ROI, Salesforce, sentiment analysis, social discourse, Social Media, social sciences, storytelling, survey, Survey Monkey, survey verbatims, Text Analytics, The Honomichl Top 10, Tiipz, tracking systems, VAST data, video analysis, video games, virtual ethnography, Volkswagen, Wayin, Yahoo!, year end predictions, Zynga

Chris Robinson: Love this article Sethi. I remember years ago wor...
Chris Robinson: I wonder how Charles Vila's excitement will be tem...
Patricio Pagani: @Lenny, great piece as usual. I like the segmentat...
Nicholas Tortorello: I enjoyed this article and Larry is correct about ...
Melinda Smith de Borrero: @Larry, thanks for posting. We all know 'the wor...
Melinda Smith de Borrero: @Lenny, thanks for the shout out to IPSOS SMX. I ...
Ellie Hutton: Great post Larry. I agree these are exciting times...
Steve Needel: Sorry - always associate Howard with Columbia beca...
Chris Robinson: At last some sense in this whole blogosphere aroun...
Larry Friedman: Steve, Howard is an old friend, and would probably...