Posts Tagged ‘CRM filters’

The Global View: Targeting In Time and Space – The Marketing Promise of Big Data

Posted by Snorri GudmundssonMonday, February 27, 2012, 16:34 pm 1 Comment
As long as data remains confined within organizations or institutions, long-term strategic planning will contain a great deal of uncertainty. With a mechanism in place that can explore emerging patterns as they develop, that uncertainty is largely reduced and opens up an opportunity for real-time strategic marketing models that shift based on what is happening right now and estimate with a high degree of accuracy what will happen further down the timeline.
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