Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy Continue reading »

Kicking off our comprehensive coverage of re:Think, here is an interview with J. Walker Smith, Executive Chairman at The Futures Company. Continue reading »

Many businesses are able to create a vision that exists as only a business plan or PowerPoint presentation; here is how to break Vision into four applied operational areas to ensure that it has implementable ideas. Continue reading »

Consider: What’s the difference between a $6 respondent and a $25 respondent? Is the $25 respondent substantially better in terms of recruiting practices, data quality, and policy integrity? Or was the $25 respondent simply a $6 respondent that had been purchased from another source and marked up? And how can you tell the difference? Continue reading »

We look at our shiny new MR tools without paying proper attention to what aspects of the marketplace they are meant to enrich. To answer that question, let’s zoom above the trees and take a look at the battle just starting to take shape in the forest below. Continue reading »

How can we advance and build-on the undoubted utility of EFM tools, further improve their utility and impact while at the same time harnessing social media in a meaningful, more holistic and actionable way? Continue reading »

Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »

Big Data is set to be the biggest disruptive change that market research has seen since the arrival of the telephone, maybe since the arrival of the computer. Continue reading »

Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Continue reading »

In the spirit of the season, here is my list of predictions for the year ahead. Continue reading »