1. Greenbook 2
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Posts Tagged ‘Crossing the Chasm’

The Market Research Industry: Early Adopter or Laggard?

Posted by Matt WartaMonday, December 7, 2015, 13:00 pm No Comments
According to the GRIT Report, the market research industry is a strong adopter of new technologies and, in many cases, embraces them. However, anecdotes and empirical data suggest otherwise. GutCheck's Matt Warta explores the implications for the field of market research.
This was posted under category: Best Practices, Business Leadership, Business Practices, Economic Trends, General Information, Industry Trends, Market Research Techniques, State of the Industry Tags: , , , , , , , ,

Guest Post: Why Video is about to Cross the Chasm for Research

Posted by Leonard MurphySaturday, June 13, 2015, 8:01 am 2 Comments
Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm.
This was posted under category: Analytics, Big Data, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,