Archive: crowdsourcing

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Research Technology (ResTech)

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.

Rasto Ivanic

Rasto Ivanic

Co-founder & CEO at GroupSolver

Idea Meritocracy & Its Implications for Market Research

Research Technology (ResTech)

Idea Meritocracy & Its Implications for Market Research

Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Corporate Researchers Speak

Insights Industry News

Corporate Researchers Speak

When do market researchers research themselves? Find out about Collaborata’s new cost-sharing study on how to sell corporate researchers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Introducing Savio: A Marketplace for the Insights Industry

Research Technology (ResTech)

Introducing Savio: A Marketplace for the Insights Industry

Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner

An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.

David Harris

David Harris

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

CEO Series

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

The One Thing Most Consumer Research Companies Are Missing

Co-creation is only as good as its implementation. What’s the one missing element that’s weakening their co-creation efforts?

Nicholas Licitra

Nicholas Licitra

Research Technology (ResTech)

My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment

Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

#IIEXHealth Recap: It’s All About the Patient

Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Measuring Cognitive Stress & Usability of Surveys

QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.

Vivek Bhaskaran

Vivek Bhaskaran

Research Methodologies

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Three steps to make your consumer collaboration a real success in the long run.

Anouk Willems

Anouk Willems

Manager - e-CF NEXT at EXIN

Insights Industry News

Why Democratizing Your Brand Is Good For Business

Why should you democratize your brand and bring customers inside the business? Here are three key reasons.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Insights Industry News

The Next Economy: After ‘MarketWorld’

In his new book, The Zero Marginal Cost Society, Jermey Rifkin analyzes the trends leading us toward a “near zero” marginal cost economy.

Robert Moran

Robert Moran

Power of Crowd is in Co-Creation, Not Crowdsourcing

Insights Industry News

Power of Crowd is in Co-Creation, Not Crowdsourcing

The best option for successful product ideation lies in customer co-creation and not crowdsourcing.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

Co-Creation 3.0

Co-creation 3.0 offers a compromise between the extreme positions ‘everyone can be creative’ + ‘only 1% of people can be creative.’

Anna Peters

Anna Peters

Research Methodologies

Come on Down! What Game Shows Can Teach Us About Co-Creation

A few ideas to bring to your next customer co-creation challenge, inspired by television game shows.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

#IIeX: They Showed You What?!

A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

From Socially Intelligent Business To Socially Intelligent Research

From Socially Intelligent Business To Socially Intelligent Research

Success in the “Pull Economy” means understanding significant business principles have changed. Information flows faster and more freely.

Andrew Needham

Andrew Needham

Chief Executive Officer at HeadBox

Research Methodologies

Crowdsourcing: Utilizing The Power Of The Many In Research

Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

CEO Series

CEO Series: Interview With Janet Kosloff of InCrowd

InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

C2B: How Social Media Is Flipping Who Has Control

If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.

Malcolm De

Malcolm De

A New Model for Respondent Engagement

Research Methodologies

A New Model for Respondent Engagement

Examining our relationship with those that we rely on to share their opinions and experiences with us: the respondents.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Highlights from The 1st Annual Crowdsortium Conference in Mountain View, CA!

Kevin Lonnie summarizes his key takeaways from the first conference on crowdsourcing, Crowdsortium.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

CEO Series

Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications

Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mental Spring Cleaning

Mental Spring Cleaning

Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Future Is…Now!

Unleashing our creativity, imaginations, and entrepreneurial spirit will lead us to a marvelously interesting future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Co-creation, Innovation, Insight: The New Brand Paradigm

Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Blog Round-up

Lenny Murphy shares a collection of recent interesting blog posts from across the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook