Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.
Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.
When do market researchers research themselves? Find out about Collaborata’s new cost-sharing study on how to sell corporate researchers.
Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.
An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.
Co-creation is only as good as its implementation. What’s the one missing element that’s weakening their co-creation efforts?
Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.
Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week.
QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.
Three steps to make your consumer collaboration a real success in the long run.
Why should you democratize your brand and bring customers inside the business? Here are three key reasons.
In his new book, The Zero Marginal Cost Society, Jermey Rifkin analyzes the trends leading us toward a “near zero” marginal cost economy.
The best option for successful product ideation lies in customer co-creation and not crowdsourcing.
Co-creation 3.0 offers a compromise between the extreme positions ‘everyone can be creative’ + ‘only 1% of people can be creative.’
A few ideas to bring to your next customer co-creation challenge, inspired by television game shows.
A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.
Success in the “Pull Economy” means understanding significant business principles have changed. Information flows faster and more freely.
Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.
InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.
If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
Examining our relationship with those that we rely on to share their opinions and experiences with us: the respondents.
Kevin Lonnie summarizes his key takeaways from the first conference on crowdsourcing, Crowdsortium.
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.
Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.
Unleashing our creativity, imaginations, and entrepreneurial spirit will lead us to a marvelously interesting future.
Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary.
Lenny Murphy shares a collection of recent interesting blog posts from across the market research industry.