Posts Tagged ‘Culture’

Understanding Brand Attraction

Posted by Fresh Squeezed IdeasThursday, September 8, 2016, 6:00 am 1 Comment
We talk brand attraction and breakout brand strategy in the second video of a 9-part video series entitled The Future of Marketing and How to Win. In this segment, we answer the question, "What do progressive marketers need to understand about culture and brand attraction?"
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Will You Leap Into the Future With Me? A Review of IIEX Europe 2016

Posted by Annie PettitMonday, March 21, 2016, 6:45 am No Comments
Annie Pettit breaks down the highlights of last week's IIeX EU event.
This was posted under category: Association News, Behavioral Economics, Best Practices, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Techniques, Marketing Research Companies, Mobile, Neuromarketing, Neuromonitoring, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The AMA GRIT Panel: Embracing Change in MR

Posted by Malcolm De LeoFriday, September 16, 2011, 8:17 am No Comments
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Co-creation, Contributors, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,