Posts Tagged ‘customer centricity’

Why Most Respondents Don’t Like Participating In Research (And What We Can Do About It)

Posted by Leonard MurphyTuesday, April 25, 2017, 9:00 am 8 Comments
The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with the their experience participating in research. As an industry we need to collectively increase our respect for those who take the time to answer our questions, and the study found that this can be done through things like shorter, more intuitive surveys sent with potentially less frequency.
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People Come First, Or Do They?

Posted by Denyse Drummond-DunnMonday, June 6, 2016, 11:00 am 1 Comment
Customer centricity needs everyone in the organisation to think customer first in everything they do. It necessitates exceeding and not just meeting their expectations, handling their complaints more quickly & effectively, and co-creating the future with them.
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5 Things Researchers Should Do In 2016

Posted by Ray PoynterMonday, March 28, 2016, 8:40 am 2 Comments
My 5 top tips for things I think market researchers should do in 2016, as shared at IIeX EU 2016.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,