GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
It is axiomatic in the world of mom, dad, and youth marketing that the brand with the best insights on their category wins. So how well does your organization understand the emotional landscape of Millennial families, the world’s biggest consumer?
Joel Rubinson recently led the discussion of how marketing and research must master big data in a digital/social/mobile age at the Weber Shandwick Data Salon on February 27, 2014. Here is a summary of his remarks.