Rather than grow larger and larger panels with dozens of profiling questions repeated over and over, perhaps we should find new ways of identifying qualified participants. With some very basic filtering and analysis of my customer database, for example, I can reach response rates in excess of 30%. By targeting followers of relevant brands on Twitter, I can do the same in those cases where I need to reach outside my CRM system. Continue reading »

There have been many insights shared and received, ideas and concepts that will trace in and out of our thoughts as we move on to our next projects. What is lingering for me, my one big thing, is the premise of being flexible and doing more with less. Continue reading »