1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘Customer Experience Management’

Predicting Election 2016: What Worked, What Didn’t and the Implications for Marketing & Insights

Posted by Leonard MurphyTuesday, November 15, 2016, 11:25 am No Comments
On November 29th, GreenBook & the ARF are jointly presenting a hybrid virtual/in person event to analyze the implications on marketing & analytics of the 2016 Election predictive wins and misses.
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What’s Really Wrong With Polling

Posted by Tom H.C. AndersonFriday, November 11, 2016, 8:40 am 6 Comments
What can researchers learn from yet another major polling fail?
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Who Are You Voting Against?

Posted by Tom H.C. AndersonTuesday, November 8, 2016, 8:12 am 3 Comments
Text Analytics Shows Dislike May Decide Presidential Election
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Consumer Behavior, Consumer Technology, Consumers, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Marketing, Research Companies, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Analytics of Language, Behavior, and Personality

Posted by Seth GrimesThursday, June 23, 2016, 12:00 pm No Comments
Computational linguists and computer scientists, among them University of Texas professor Jason Baldridge, have been working for over fifty years toward algorithmic understanding of human language. They’re not there yet. They are, however, doing a pretty good job with important tasks such as entity recognition, relation extraction, topic modeling, and summarization.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Market Research in the Age of Agile and Automation

Posted by Jeffrey HenningTuesday, March 15, 2016, 22:15 pm No Comments
Of the 14,105 unique links shared on #MRX last week, here are 10 of the most retweeted...
This was posted under category: Analytics, Associations, Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Mobile Research, Online Research, Quality, Recruitment, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,