While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Continue reading »

What would it mean for our research if our participants’ hardware could share their senses? Continue reading »

We are about to embark on a new era of social media, where marketers can now monitor and measure the influence of consumers and fans directly on their business performance. Continue reading »

Integrated and coordinated efforts to increase customer service, when accompanied by increases in advertising & marketing, will generate a greater impact than when activating these programs separately and independently. Continue reading »

Seth is an analytics strategist with Washington DC based Alta Plana Corporation . He is contributing editor at TechWeb’s InformationWeek, founding chair of the Sentiment Analysis Symposium, and Text Analytics Summit, and text analytics channel expert for TechTarget’s BeyeNETWORK.com. He is the leading industry analyst covering text analytics. Seth consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics. Continue reading »

When Forrester announced their new Technographics and Community Speaks offerings I thought it would be interesting to explore that topic with them a bit deeper, and to delve into some broader questions about the future of the industry. Continue reading »