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Posts Tagged ‘customer insight’

Jeffrey Henning’s #MRX Top 10: “I’m Afraid *I* Can Do That, Dave”: Artificial Intelligence and Market Research

Posted by Jeffrey HenningWednesday, August 31, 2016, 8:50 am No Comments
Of the 4,527 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
This was posted under category: Analytics, Behavioral Economics, Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Text Analytics, The Global View, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Return on Investment from Insights Part 2 – How to grow your budget

Posted by Andrew CannonThursday, July 21, 2016, 6:00 am 2 Comments
A ROI audit is the foundation of a strong client-agency partnership. Andrew Cannon shares his tips on how to successfully implement a ROI Audit at your organization.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Return on Investment from Insights Part 1 – Why You Need to Care

Posted by Andrew CannonFriday, June 10, 2016, 7:00 am 5 Comments
What would happen to YOU if your CFO / your clients’ CFO’s demanded to know, right here, right now, the return on investment from money spent on customer insight and market research last year?
This was posted under category: Best Market Research Companies, Best Practices, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Looking Back On 2016

Posted by Andrew CannonMonday, January 11, 2016, 6:11 am 1 Comment
Here’s my report on what will have likely happened in 2016 based on the predictions made by industry thought leaders on the new year actually coming true….
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Big Data, Business Leadership, Consumer Behavior, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Goodbye Big Data, Hello Thick Data

Posted by Stephen CribbettMonday, November 16, 2015, 8:21 am No Comments
Big Data is here to stay, but it’s only half the job - Thick Data fills the gaps and enables truly people-shaped or human-centred development and visceral business.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Online Research, Social Media, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,