1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Posts Tagged ‘customer journey’

Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller

Posted by Seth GrimesMonday, June 29, 2015, 7:03 am No Comments
Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference, taking place July 15-16 in New York.
This was posted under category: Analytics, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Social Media, State of the Industry, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: 7 More Women + 3 Ways CMOs Ignore Data at Their Peril = 10 Top Stories

Posted by Jeffrey HenningMonday, May 4, 2015, 8:30 am No Comments
Of the 8,415 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted...
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, LinkedIn Discussions, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Customer Journey Through the Eyes of Mobile Research

Posted by Gyurka JansenTuesday, May 8, 2012, 8:11 am 2 Comments
Mobile devices such as phones or tablets offer unique ways to stay constantly connected to somebody. This gives you the opportunity to literally follow people all day, partaking in their journey. Without going into too much detail on the problems every mobile application faces – because there are many – we can certainly say that ‘mobile’ deserves the attention of the (market) researcher. For the first time we are able to continually question people who are part of our research, or they can pro-actively provide us with their data.
This was posted under category: Best Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Ethnography, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , ,