GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Customer expectations continue to rise as consumers continue to want more and more and more. Brands able to meet or even exceed these expectations will always do better in the marketplace. And, no surprise, those that can’t eventually get gobbled up and/or vanish from the competitive landscape.
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data.