While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Continue reading »

The world in which we add value currently is changing quickly – we need to consider where we can profitably bring our MR skillsets to bear in future. Continue reading »

Here are 10 of the most influential stories shared by the Twitter #MRX community in 2012. Continue reading »

How can we advance and build-on the undoubted utility of EFM tools, further improve their utility and impact while at the same time harnessing social media in a meaningful, more holistic and actionable way? Continue reading »

Do we need to worry about our reputation of the Market Research industry? I would give a resounding “Yes” as an answer. Two recent examples from the Harvard Business Review reinforced this belief. Continue reading »

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it’s a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it. Continue reading »