1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘CX’

Madtech Revisited – is ‘Attribution’ the (Researcher’s) Answer?

Posted by Peter OrbanTuesday, April 19, 2016, 9:20 am No Comments
Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at Marketing Technology?
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Online Research, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Research Automation Comes Of Age With BrainJuicer/ZappiStore Partnership

Posted by Leonard MurphyTuesday, February 16, 2016, 6:01 am 21 Comments
The era of process and/or "firewalled" IP being the driver of value for suppliers is already over, it's just not evenly distributed yet.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile Research, Online Research, Research Companies, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CASRO Transformation Series: Market Strategies – Transformation from the Outside In

Posted by Jeff ResnickThursday, March 5, 2015, 10:21 am No Comments
This edition of Transform delves into the path chosen by George Wilkerson (President and COO) and his colleagues at Market Strategies International to keep the firm successfully moving forward in the changing world of market intelligence.
This was posted under category: Analytics, Associations, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,