Posts Tagged ‘Dan Ariely’
Does Quantification In Market Research Lead To Disengagement?
Friday, May 3, 2013, 16:15 pm 6 CommentsDoes Behavioral Economics deliver the missing piece to attain the “Holy Grail” of research: combining the insights of a qualitative survey with the robustness of a quantitative project? Continue reading
Can Behavioral Economics Explain The Movements In The Market Research Industry?
Tuesday, April 16, 2013, 16:33 pm 13 CommentsI’m almost at the end of the 2nd Week of my online course on Behavioral Economics given by the renowned Dan Ariely. I wondered what these BE findings would tell us about the industry movements in Market Research. Here’s my take.
What Do Business People Really Think About Market Research? A Client-Side Perspective
Tuesday, February 12, 2013, 8:18 am 6 CommentsWhat’s the most frustrating aspect of working as a client-side researcher? Often the attitudes and misconceptions about research among our colleagues can be one of the most frequently occurring issues. Continue reading
When marketing research is like a sunset on Pluto
Thursday, July 26, 2012, 15:37 pm 5 CommentsImagining a sunset on Pluto is difficult due to our incomplete knowledge. Why do we ask respondents questions we know they can’t answer? Here are seven tips to avoid doing that. Continue reading
TMRTE: Showcasing The New PGA of Market Research
Sunday, May 6, 2012, 15:27 pm 4 CommentsWhat does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo. Continue reading
