Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis Continue reading »

The notion of remixing and aggregating is at the heart of emerging location intelligence platforms. We have already seen MR firms adapt by having GIS specialists in house. However, have we adapted existing methodologies to the opportunities presented by the mobile universe? Continue reading »

“New media companies” are offering a slice and/or an internal solution that disintimediates core offerings of the marketing research industry. As traditional media continues to adapt to a mobile, multiscreen and social universe, so to must the MR industry. Continue reading »

This is the first of a series of articles on the sessions from Under the Radar, held on November 16, 2012 in San Francisco. Continue reading »

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst’ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics. Continue reading »

Continuing my series of interviews with the companies that are shaping the course of the future of research, today we have my chat with Kristof De Wulf, CEO of InSites Consulting. Continue reading »