If we took away the need for quantitative data collection, would your company continue to exist and thrive today? Is it well set to survive the digital revolution? Continue reading »

In a previous post for Greenbook, I talked through the concept of Research Outlaws, the panel I ran at the MRS 2012 conference this week. In a world without direct questions, four brave researchers would be set a real problem by a real client and solve it using innovative methods. On paper, it worked. In reality…. Continue reading »

Imagine a world where it’s illegal to ask consumers direct questions – where the bulk of market research as we know it is no longer an option. What on earth would researchers do? What other information sources might clients turn to? Would there even be a “research industry” anymore? Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

Last Thursday I participated in a webinar debate on the “Future of Market Research”, hosted by Vision Critical. I was joined on the panel by Laura Davies, Vision Critical’s Senior Vice President and Bryan Dorsey, Manager of Online Research at John Deere. You can find a complete recording of the debate here. Laura and Bryan are incredibly brilliant research professionals and outshone me 1000%; it’s well worth the time to listen to it and hear the great insights they had to offer.

What struck me after the debate was two things: first, how much in alignment we were overall on the current state of the industry and where we are likely going, and secondly how far we still have to go to get there. Continue reading »