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Posts Tagged ‘data collection methods’

Putting It All Together: The Secret To Combining Knowledge, Skills, Tools and Data Together

Posted by Kevin GrayMonday, October 19, 2015, 8:02 am 9 Comments
I'd like to offer a few pointers on how to tie knowledge, skills, tools and data together by using core business skills, scientific thinking and a dash of common sense.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How To Conduct Online Qualitative Research To Test Ads

Posted by Paul Rubenstein, Ph.DThursday, April 23, 2015, 8:21 am 1 Comment
The confluence of broadband connectivity, digital technology, and the comfort level and skill of consumers in communicating so easily and so well within computer-mediated environments has made the need to conduct F2F qualitative research increasingly threadbare.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, State of the Industry, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,