Posts Tagged ‘data collection’

Easily Add Images to a Correspondence Analysis Plot in R

Posted by Tim BockFriday, May 19, 2017, 10:11 am No Comments
You can take your correspondence analysis plots to the next level by including images.
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CEO Series: How Lucid CEO Patrick Comer Plans To Transform Insights

Posted by Leonard MurphyTuesday, May 16, 2017, 21:17 pm No Comments
Lucid just closed a $60M Series B, one of the largest funding rounds in recent years for an Insights company. In this interview we discuss how they got there and where they are going next, along with a general view of the role of automation and analytics in the future of insights.
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Ranking Plots: Illustrating Data with Different Magnitudes

Posted by Tim BockMonday, May 15, 2017, 13:24 pm No Comments
A Ranking Plot, also known as a Rank Flow Plot, is particularly useful for comparing data that differs in magnitude.
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Where Pictographs Beat Bar Charts: Proportional Data

Posted by Carmen ChanMonday, May 8, 2017, 6:00 am No Comments
Pictographs are exceptionally good for displaying proportions (e.g. rates, percentages, fractions).
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5 Ways to Visualize Relative Importance Scores from Key Driver Analysis

Posted by Tim BockTuesday, May 2, 2017, 6:00 am No Comments
Tim Bock shares 5 ways of presenting the results of key driver analysis.
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data, Data Visualization, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Some Help in Evaluating Subconscious, Implicit, System 1 Measures

Posted by Paul ConnerWednesday, April 26, 2017, 8:00 am No Comments
If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.
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Using Text Analytics to Tidy a Word Cloud

Posted by Tim BockFriday, April 21, 2017, 6:00 am No Comments
The trick to a great word cloud is to first tidy up the raw text using automated text analytics.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Digital Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The High Cost of Cheap Sample

Posted by Rob BergerFriday, April 14, 2017, 6:00 am No Comments
The fact is, bad or "cheap" sample can give you information that is dead wrong.
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The NPS Recoding Trick: The Smart Way to Compute the Net Promoter Score

Posted by Tim BockThursday, April 13, 2017, 6:00 am 2 Comments
The Net Promoter Score is most people’s go-to measure for evaluating companies, brands, and business units. However, the standard way of computing the NPS is a bit of a pain.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Seeing is not Believing

Posted by Gera NevolovichFriday, April 7, 2017, 6:00 am 1 Comment
In a study, Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,