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Posts Tagged ‘data convergence’

The CEO Series: Andrew Reid of Vision Critical On Mobile & The Future Of “Insights CRM” Systems

Posted by Leonard MurphyMonday, August 12, 2013, 0:11 am No Comments
An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision of the community becoming the central hub of the insights process.
This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Economic Trends, Emerging Techniques, Ethnography, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

TMRTE: Showcasing The New PGA of Market Research

Posted by Tony CosentinoSunday, May 6, 2012, 15:27 pm 4 Comments
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo.
This was posted under category: Behavioral Economics, Best Practices, Big Data, Brands, Business Practices, Consumer Experience, Contributors, Digital Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Respondent Engagement, Social Media, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

SoLoMo and Market Research

Posted by Dana StanleyFriday, April 13, 2012, 9:41 am 2 Comments
Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!, and Andrew Jeavons, President, Survey Analytics. The session was moderated by Lenny Murphy, Editor of the GreenBook Blog. Here, in all its grandeur, is the text of the full webinar.
This was posted under category: Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

TDI3: Technology Driven Intelligence, Insights & Implications – Call for Presenters Now Open

Posted by Leonard MurphyMonday, August 29, 2011, 14:39 pm 5 Comments
Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications!
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Insights Golf Ball

Posted by Tiffany McNeilMonday, July 18, 2011, 7:00 am 2 Comments
I am on a never-ending quest for insights. I work on project after project, I mine primary and secondary sources, I dig out all of those brand planning models I store in my “reference” folder and I think and write and plan and think and write. . . and my question today is about what, exactly, I’m trying to find. The ideal seems to be something that rings true – obviously, lucidly true – but that somehow no one has figured out before, or at least that no one has articulated well enough before. And I guess sometimes I wonder if we’re trying too hard.
This was posted under category: Best Practices, Branding, Business Leadership, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Human Capital, Industry Trends, innovation, Insights, Leadership, State of the Industry, Strategy Tags: , , , , , , , , , ,