Posts Tagged ‘data-driven intelligence’

Moments of Truth Cartoon: The Kickoff Meeting

Posted by Alan ZorfasFriday, September 16, 2011, 8:45 am No Comments
Decades after marketing has entered “the age of the consumer,” it’s startling how little we do know—at any given time—about what’s truly motivating consumers to choose or advocate for brands. And it’s marketers who have to endure the pressures and pain points of this information gap.
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