1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘data integration’

NYAMA/BrandSpark Survey: Marketers Focusing on Mobile and Consumer-Generated Content Strategies into 2017

Posted by Leonard MurphyTuesday, November 29, 2016, 11:31 am No Comments
Some 50 percent of Marketers Have More Than 30 Percent of Media Budget Assigned to Digital Initiatives
This was posted under category: Analytics, Association News, Associations, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Technology, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Insights, Leadership, Marketing, Mobile, Mobile Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

From Silos to Success: A Decision Maker’s Approach to Big Data

Posted by David AlbertTuesday, August 9, 2016, 7:00 am No Comments
To reap the benefits of data, it needs to be turned into actionable insights. The question is: How do you approach this task – of synthesizing big data and all kinds of other information?
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social listening currently complements surveys and behavioral tracking. Will it replace them?

Posted by Michalis MichaelThursday, May 19, 2016, 9:00 am 4 Comments
The value of social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.
This was posted under category: Analytics, Association News, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Emerging Techniques, Events, Fresh Voices, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, Online Qualitative Research, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Madtech Revisited – is ‘Attribution’ the (Researcher’s) Answer?

Posted by Peter OrbanTuesday, April 19, 2016, 9:20 am No Comments
Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at Marketing Technology?
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Online Research, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Tale Of Two Events: What CASRO & TMRE Said About The State Of The MR Industry

Posted by Gregg ArchibaldWednesday, November 12, 2014, 6:42 am 1 Comment
I recently wrapped up the U.S. Conference season by attending the CASRO Annual Conference and The Market Research Event. Although each event was decidedly different in many ways, there were fundamental similarities in the overall view of where the industry is today and where it is likely headed in the future, as well as some pointers on how to get there.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, State of the Industry, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

The Investment Outlook for Insights: A View from the Capital Markets

Posted by Corey LuskinMonday, July 14, 2014, 6:18 am 2 Comments
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?
This was posted under category: Analytics, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, innovation, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

An interview with MetrixLab CEO Han De Groot on the RawData Acquisition

Posted by Leonard MurphyThursday, July 25, 2013, 10:07 am 4 Comments
Interview with Han De Groot, CEO of MetrixLab on their acquisition of Insight Innovation Competition Phase 3 runner-up RawData and the future of MR.
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Coming Rebirth of Market Research?

Posted by Larry Friedman, Ph.D.Thursday, June 13, 2013, 7:32 am 18 Comments
Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market research industry grew up to develop that information. As we’ve seen, the methods we’ve used evolved over time, but the basic reason for being for market research never really changed. Until now, that is.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Behavior, Data Visualization, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,