Posts Tagged ‘data integration’
Regardless of whether we are client- or vendor-side, we often bemoan not having a “seat at the table.” Yet maybe it’s because researchers still behave in a way that perpetuates that outsider status. Continue reading
Today’s’ news of Vision Critical acquiring DiscoverText indicates we’ve crossed the Rubicon and are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks in a deeply holistic and integrated way. Continue reading
I won’t be shy about this: I left MRMW feeling rather vindicated. Two days of excellent speakers, one by one, reinforced each of the points I made previously in my 8 Things I Would Do if I Were a Market Research Company post. Here is what I heard and what I think it means today. Continue reading
A couple of weeks ago, I wrote what turned out to be a somewhat controversial opinion piece about things I would do if I were a market research company. The writing process was not a “fair and balanced” editorial; it reflected my current opinions and beliefs based on what I believe are long-term trends in how research is conducted and acted upon in my corner of the world. I listed eight changes I would pursue, if it were my decision to make. Most of these changes were very substantial, but didn’t include much depth as to why or when or how. Continue reading
As I read today’s story about Harris Interactive‘s continued operating losses, I asked myself “what would I do if I were in their shoes.” Or any research vendor’s shoes, for that matter. I don’t envy them, nor would I look forward to the many changes in strategy inevitably required to return Harris to profitability.
But change they must…change, we all must.
Here’s where to start: Continue reading