Posts Tagged ‘Data’

Correspondence Analysis of Brand Switching and Other Square Tables

Posted by Jake HoareThursday, September 7, 2017, 7:00 am 1 Comment
Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.
This was posted under category: Big Data, Blogs, Consumer Behavior, Data, Data Visualization, Insights, Market Research Tags: , , , , , , ,

The Statistics and Statistical Tools Used in Market Research in 2017

Posted by Ray PoynterWednesday, September 6, 2017, 7:00 am 3 Comments
In August NewMR ran a survey about the sorts of statistics and statistical tools used by market researchers and gathered the views of over 300 people. Ray Poynter has created a short summary which shares the top four findings and the two key charts.
This was posted under category: Data, Data Visualization, Industry News, Industry Trends, Insights, Market Research, Market Research Companies, Research Companies, State of the Industry, Trends Tags: , , , , , , , , ,

Layered Data Visualizations Using R, Plotly, and Displayr

Posted by Tim BockThursday, August 31, 2017, 7:00 am No Comments
Learn how to create layered data visualizations using R in this week's blog with Tim Bock.
This was posted under category: Big Data, Blogs, Data, Data Visualization, Insights Tags: , , , , , , , ,

How to Create an Online Choice Simulator

Posted by Tim BockThursday, August 24, 2017, 7:00 am No Comments
Tim Bock is back to help with all your data visualization needs in this week's article on how to create an online choice simulator.
This was posted under category: Big Data, Contributors, Data, Data Visualization, Insights, Market Research Tags: , , , , , , , , , , , , ,

The Myth of Millennial Ad Responsiveness

Posted by Michael WolfeTuesday, August 22, 2017, 7:00 am No Comments
Are Millennial are not responsive to advertising at commonly believed? Michael Wolfe challenges this assumption.
This was posted under category: Big Data, Brands, Consumer Behavior, Consumers, Data, Insights, Market Research, State of the Industry Tags: , , , , , , , ,

Correspondence Analysis Moonplots: A Better Visualization for Brand Maps

Posted by Tim BockFriday, August 18, 2017, 6:00 am No Comments
Have better brand map visualization with this guide to creating moonplots.
This was posted under category: Best Practices, Brands, Data, Data Visualization, Insights, Market Research Tags: , , , , , , ,